PGA Tour confirms new partnership with Paige Spiranac, Bob Does Sports and others
The PGA Tour has announced a new 'Creator Council', and Paige Spiranac and Bob Does Sports are just two creators that have been chosen to help out.
The PGA Tour has today partnered with a number of the game's biggest content creators to form a new Creator Council heading into the 2025 season.
Under the new 'Creator Council', the PGA Tour hopes to be able to work with its creators to discuss fan engagement strategy and improve future content opportunities moving forwards.
The PGA Tour's new Creator Council will consist of influencer and content heavyweights such as Paige Spiranac, Bob Does Sports, Bryan Bros Golf, Erik Anders Lang, No Laying Up, Foreplay, Roger Steele and Tisha Alyn.
"The Council will be comprised of up to 10 popular content creators/brands who will meet regularly with media, marketing and communications team members at the PGA Tour to develop shared strategies for content development and fan engagement," a statement reads from the PGA Tour.
The update comes just several months after the PGA Tour's inaugural Creator Classic
The 2024 Creator Classic took place at East Lake - home of the Tour Championship - and it saw 16 YouTube and social media personalities such as the Bryan Bros, Paige Spiranac, Peter Finch, and members of Good Good Golf take part.
Luke Kwon was crowned champion.
The Creator Council is expected to discuss potential future iterations of the Creator Classic, along with several other broad initiatives.
The PGA Tour has released the following discussion topics that it expects the Creator Council to address in 2025:
- Fan engagement strategies
- Collaborative content opportunities
- PGA TOUR media regulations
- PGA TOUR event/broadcast enhancements
- Creator Classic evolution
The PGA Tour's statement adds: "Along with the regular meetings, the creators will have increased access to the PGA Tour platform and network to create more compelling content that can serve as both stand-alone content and complementary coverage of weekly PGA Tour events."
In 2015 I went viral and that catapulted my social media journey. At that time there was no such thing as golf content creators on social media. Over these past 9 years it’s been amazing to share my love for this incredible game with so many people. I’m proud of the path I paved… https://t.co/HarNfiGWtg
— Paige Spiranac (@PaigeSpiranac) December 6, 2024
Spiranac, 31, took to X / Twitter to reveal it was an honour to have partnered with the PGA Tour on its latest initiative.
"In 2015 I went viral and that catapulted my social media journey," said golf social media sensation Spiranac.
"At that time there was no such thing as golf content creators on social media.
"Over these past nine years it’s been amazing to share my love for this incredible game with so many people.
"I’m proud of the path I paved for myself in golf and how far this industry has grown with so many talented creators who share a common goal.
"To be on the Creator Council is an honor and I’m very excited to continue to do my part to grow the game!"
Read more about the Creator Council here.
Spiranac is one of the biggest golf social media influencers in the world with 4m Instagram followers.
That is 500,000 more followers than golf legend Tiger Woods and 1m more than PGA Tour superstar Rory McIlroy.
Paige also has her own YouTube channel where she primarily posts golf beginner content.
More Paige Spiranac content:
- Paige Spiranac's urgent Christmas warning to all golfers
- How to correctly rake a bunker with Paige Spiranac
- 'Put me in' Paige Spiranac says she's very much ready after golf fan demand
- Paige Spiranac fires back in sexuality row: "This isn't really even about me"
- Paige Spiranac nearly spills of top as she shows off new effective drill to do at home
Spiranac recently admitted she is playing off an impressive +3.9 handicap.
Not only is Paige playing the best golf of her life right now, but she also told her followers she is enjoying the game more than ever before as she heads into 2025.
So much so Paige intends to provide her social media followers with even more helpful tips and drills to help improve their games next season.
Here's how Spiranac got on at the Creator Classic earlier this season:
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