Equipment News
Fred Couples and Malbon Golf is a partnership made in style heaven
The mayor of Tempo Town has inked a deal to become the fashionable brand's next big ambassador.
Takomo Golf is entering the putter game in a big way
Famed for its affordable irons, the Finnish company is crashing the flat stick party with the acquisition of putter start-up Otso.
10 up-and-coming golf brands to have on your radar in 2026
Meet the coursewear brands set to bring new energy into the game next year.
Can Ben Hogan's new wedges give the premium players a run for their money?
The American brand's new Fort Worth Grind range promises its most elevated short game experience to date.
Jason Day's equipment odyssey continues with switch into a seven-year-old driver
The Aussie's latest move is the last thing we were expecting.
Former major winner gives a sneak peak into Nike Golf's huge 2026 plans
Ladies legend Michelle Wie West shared a BTS look at an upcoming project with the Swoosh, revealing a return that already has the golf world talking.
These £35 Uniqlo trousers might be the last golf pants you ever need
Smart, stylish, and available for an absolute song.
Hideki Matsuyama's Scotty Cameron collection is truly insane
As it turns out, the Hero World Challenge champion is also one of the PGA Tour's great putter collectors.
Hideki Matsuyama WITB December 2025: Everything in the bag of the Japanese star
Take a look inside the set-up of one of Japan's greatest golfing exports.
XXIO introduces all-new XXIO 14 golf clubs for 2026
Introducing the XXIO 14, XXIO 14 Ladies, and XXIO 14+ ranges, the company's most advanced lightweight clubs yet, designed to deliver effortless speed, smooth tempo and exceptional feel.
Rory McIlroy in shock equipment switch as he jumps on a major club trend for 2026
The world number two has quietly switched out two more of his clubs for the Australian Open in an eyebrow-raising move.
Scottie Scheffler WITB: Everything in his bag as he debuts a new driver for 2026
Take a peek inside the bag of the runaway World No. 1 and four-time major champion.
Collin Morikawa confirms another equipment switch ahead of the 2026 season
The US Ryder Cup star took to Instagram to confirm he's jumping on a huge equipment trend for the 2026 season.
The insane stats behind one club brand's tour dominance in 2025
While the market for club sales is more competitive than ever, one company remains so dominant on tour it's almost unfair.
This £25 Uniqlo polo might just be the perfect golf shirt
Who said classy linkswear has to cost an arm and a leg?
Everything to know as four new Cobra drivers hit the USGA list
New driver season is officially underway, and Cobra are the latest to hit the range with their new models.
Why the PXG Lightning might be an early contender for driver of the year
Faster and more forgiving than ever, PXG's new Lightning range is here. Here's what you need to know.
Four new Callaway drivers hit the USGA Conforming list: Here's what we know
Introducing the Quantum.
The 10 best putters on the PGA Tour and the clubs they used
GolfMagic profiles the players and flat sticks that had the most success on the greens this year.
The 10 longest drivers on the PGA Tour and the drivers they use
Which big sticks launched the most rockets this year? Let's break down the numbers.
How a Foresight golf simulator can take your indoor golf haven to the next level
The tour-trusted brand is forever innovating new ways to weatherproof your game and deliver pro-level data to every golfer.
The 12 biggest equipment free agents in professional golf
With golf awash with big-money endorsement deals, these are the biggest names still flying solo on tour.
Toulon's Blackout Series might be the sexiest putter range of 2025
The custom putter studio is back with its most shadowy release to date.
The small but 'crazy' equipment tweak Collin Morikawa has just put into play
The US Ryder Cup star has spoken about making a small change to his set-up that could pay big dividends.