Bubba Watson makes announcement days before new LIV Golf League season

Bubba Watson's RangeGoats GC have announced a new team partnership with Swannis Golf ahead of the 2025 LIV Golf League season.

Bubba Watson
Bubba Watson

Bubba Watson's RangeGoats Golf Club has announced a team partnership deal with Swannies Golf ahead of the 2025 LIV Golf League season. 

The sponsorship will see the popular golf clothing brand become the official on-course apparel partner of Watson’s LIV Golf team.

The multi-year partnership will bring a fresh new feel to the RangeGoats, with the team starting the season with five new custom team polos that are also available for fans to purchase at Swannies.co and on-site at LIV Golf events.

Additional designs and products will be released as the season progresses.

"Swannies and the RangeGoats coming together feels like a natural fit," says two-time Masters champion Bubba Watson

"Both sides are passionate about golf and making the game fun and inviting. 

"Working on the first round of custom polo designs with them was special and it means a lot to know that, for the first time, fans can also buy the same gear we wear on the course."

RangeGoats GC
RangeGoats GC

Since 2015, Swannies Golf has taken a laid-back approach to the golf apparel industry, aiming to make golf fun by properly representing the community of the everyday golfer. 

One golf shop at a time, the brand has grown into a collection of fun and affordable styles. 

As of early 2025, over 2,500 stores carry the brand throughout the United States and Canada. 

Swannies is now a go-to modern brand for golfers who want to look and feel good while playing the game they love.

"We couldn’t be more thrilled about entering this partnership with such an incredible group of players," says Co-Founder of Swannies Golf, Adam Iversen.

"The RangeGoats team embodies the Swannies ethos – a lighthearted and fun approach to the game. We’re eager to join Captain Bubba Watson and help build a strong community around the team."

Already one of the league’s most-marketable team brands, Watson’s goal at the outset was to build a brand that resonated with the golfer in all of us. 

"With Swannies, we found an apparel partner that produces high quality affordable gear that our fans can wear on the golf course, in the office, or out to dinner,” says RangeGoats Team General Manager Randall Wells.

"And, to top it off they share our passion for having a little fun along the way. The new RangeGoats line is just the start, we will have more new electrifying offerings in the future."

Embracing the LIV Golf League team model, Watson and Wells were active once again during the offseason having recently signed last year’s LIV Golf reserve and International Series star Ben Campbell to a full-time roster spot. 

The RangeGoats will aim to kick off the season in style at LIV Golf Riyadh and LIV Golf Adelaide in February. 

Sponsored Posts