Nike deal BLOWS UP for LIV Golf team but new apparel sponsor is named
Smash GC signs new apparel deal but it's not with Nike as per a recent LIV Golf rumour.
Smash GC is once again back in the headlines on LIV Golf this week as Brooks Koepka's side has announced a new apparel deal. Only it's not with Nike as per a recent shock rumour on social media.
According to a Twitter account (LIV Golf Enthusiast) that regularly covers all the latest news on the Saudi-bankrolled circuit, a rumour was posted back in May that Nike was in negotiations with Smash GC in a whopping $2 billion deal.
Furthermore, the rumour claimed how the sports giant wanted to transform the team into Swoosh GC to reflect their famous logo.
Team captain and five-time major champion Koepka is already a Nike Golf ambassador, as too Matt Wolff, who also plays on the team.
That fuelled speculation further. Although Koepka and Wolff recently had a big bust-up at LIV Golf London.
Koepka said he has "given up" on Wolff.
Wolff said he was heartbroken.
It's now understood Smash GC are looking to replace Wolff on the team, with one PGA Tour star and major champion the favourite for a move.
Jason Kokrak and Koepka's brother Chase Koepka also play for Smash GC, but they are not sponsored by Nike.
Back in May, the LIV Golf Enthusiast account tweeted:
Fast forward to today after The Open, and the rumoured Nike deal is off the cards.
At least for now.
It's not all bad news for Smash GC though as they have snapped up one apparel partner in the shape of Bald Head Blues.
Yes, Bald Head Blues, an island lifestyle brand based out of North Carolina with less than 1,000 followers on Twitter.
Koepka and Wolff remain in their deals with Nike, it should be noted, hence why only Kokrak and Chase Koepka were shown in Smash GC's latest graphic on Twitter.
Proud to announce a partnership between @smashgc & @BaldHeadBlues as the official on-course apparel partner
Sign up for our official newsletter with #SmashGC updates, merchandise and exclusive content - https://t.co/j6hxmSSB6C pic.twitter.com/qHD2MlWUvM— Smash GC (@SmashGC) July 25, 2023
The popular Flushing It account on Twitter believes time will tell if there is any more to the previously rumoured Nike deal, or equivalent.
This deal is interesting because it’s only for the 2023 season and only Chase and Kokrak currently wear team gear. I assume this is because it leaves the opportunity open for a further partnership when Brooks’ deal with Nike is up. Wolff is also currently contracted to Nike. https://t.co/TgGCWXHE7n
— Flushing It (@flushingitgolf) July 26, 2023
Another LIV Golf fan account by the name LIV Golf Updates believes smaller-named brands are wise to get involved with LIV teams ahead of Saudi PIF's shock merger with the PGA Tour and DP World Tour, which will ultimately transform the world of professional golf as we know it.
That account tweeted today:
It remains to be seen whether any big-name brands get involved with LIV Golf anytime soon, but for now, they are all keeping their hands in their pockets until official news is confirmed of Saudi Arabia's merger with the PGA Tour.
Andy first joined the brand on a month's work experience back in April 2011, and he now assumes the Editor role. When Andy joined GolfMagic it was a small site with potential.
