Lyle & Scott Launch 2025 Golf Campaign: “Where Tradition Meets Performance”

Heritage golfwear brand Lyle & Scott are today launching their 2025 campaign video. 

Under the campaign tagline “Where Tradition Meets Performance,” the film marks a strategic reaffirmation of the brand’s deep roots in golf culture while highlighting their contemporary evolution.

Shot entirely on location in St Andrews, the campaign film captures the brand’s dual focus: preserving its historic identity while engaging with the next generation of golfers. 

With a narrative following a young player stepping into golf’s rich traditions, the campaign aims to resonate with modern audiences who value both legacy and innovation. 

Scroll down to the watch Lyle & Scott's 2025 campaign video...

“St Andrews has always been a place where the spirit of golf lives and breathes — a stage for icons of the game, many of whom wore Lyle and Scott,” says Ian Henderson, Golf Lead at Lyle & Scott.

“With this film, we wanted to honour that legacy through the eyes of a young golfer stepping into that tradition, chasing excellence in his own way. ‘Where tradition meets performance’ speaks to both his journey and ours — rooted in heritage, driven by progress.”

The film encapsulates Lyle & Scott’s 2025 brand activity, reinforcing their position in the competitive golf apparel market and driving storytelling across wholesale, digital, and retail channels.

Watch the video here: 

For more information, please visit the Lyle & Scott website