Golf star Charley Hull makes huge announcement during Masters week: 'This is for my real fans...'

Golf superstar Charley Hull has confirmed she has joined Passes so she can give her biggest fans a closer look into her life both on and off the course.

Hull, 29, took to her social media channels to confirm her big update on the eve of The Masters. 

The English golf hero has a huge social media following on both Instagram, Facebook and X / Twitter.

Hull last month confirmed, however, that a number of fake Charley Hull accounts have been set up where people are impersonating her and talking to her followers.

Things got so out of control that it caused Hull a big issue at an LPGA tournament at the end of 2024. 

But in order for Hull to properly interact with her biggest followers, she has decided to join Passes - a creator technology platform designed to help creators build their personal brands, grow their communities, and monetize their content through exclusive content and direct fan engagement. 

Hull's Passes account offers a range of different services, ranging from a small package of content at $4.99 / month to just about everything at $89.99 / month. 

The full $89.99 'Signature Club' package provides, in Hull's words: 'Everything in Tour Pro PLUS: Unlimited messages directly to me! Fan Friday spotlight feature One signed memorabilia item Surprise rewards + giveaways Name listed in a “Tour Pro Thank You” section on my page Free livestream access Access to my group chat!'

Hull explained in her latest video post, which you can watch in full below, that she will now be giving her biggest fans insight into her entire life.

The World No.9 will even be responding to DMs, and she'll be doing plenty of giveaways, too. 

"This is for my real fans," said Hull. 

Check out Hull's Passes account here. 

Watch Hull's video post about Passes here: 

Hull said: 

"Oh hey guys, welcome to my home. As you've seen recently on social media, I've been posting a lot how people are pretending to be me, but now I've got some exciting news I've just joined Passes, so now you can speak to me, message me directly, you'll have insight into my whole life, before and after the golf course in tournament rounds, seeing me in the gym, my recovery with my trainers, just at home with the girls and chilling out, I'll be doing some cool cooking challenges, short game challenges on and off the course, and gym routines that I do to see if you can beat my scores. It's going to be loads of fun, so give me a follow so can watch loads of videos." 

In an exclusive interview with Newsweek, Hull said: "Joining Passes is a whole new adventure for me where I can share a more personal, behind-the-scenes look into my life. I want the golf world to be more accessible to everyone, and the online golf content community is really taking off!"

Hull added: "They'll get a real insight into my day to day life," Hull promised. "I'm keen to know what my fans want to see and will be listening to that, but I'm already planning live chats and some fun giveaways!"

She recently confirmed she has stopped smoking, aided by a £10,000 bet with her friend. 

Hull last month spoke exclusively to GolfMagic following her new deal with Rockstar Energy. 

She gave us her thoughts on the next LPGA commissioner. 

The two-time LPGA winner is currently getting ready to compete in the first ladies golf major of the season at the Chevron Championship.