LIV Golf follow Greg Norman announcement with another bombshell
LIV Golf have confirmed a multi-year TV deal with Fox Sports.
LIV Golf have confirmed a multi-year media rights agreement with FOX Sports.
The news was announced on 16 January, 24 hours after Greg Norman was officially replaced as chief executive of the breakaway tour.
Veteran sports executive Scott O'Neil has been named as Norman's successor.
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LIV will also receive a 'modest' rights fee in the agreement with FOX, according to SBJ.
O'Neil hailed the deal with FOX, saying the agreement 'signals the next phase of growth'.
He added: "I want to thank the FOX Sports team who share our vision for the future of golf, a new model that is redefining how the sport is experienced.
"LIV Golf is drawing a younger, more active and tech-savvy fan base, and as our players and teams prepare for LIV Golf's biggest season yet, this agreement will take our broadcast to new heights."
LIV Golf broadcasts will continue to be produced in-house.
It has also been confirmed that their broadcast team of Arlo White, David Feherty, Jerry Foltz, Dom Boulet and Su-Ann Heng will return for the 2025 season.
LIV's third full, 14-event campaign kicks off next month in Riyadh.
In 2025, LIV will visit Adelaide, Hong Kong, Mexico City, Singapore, Korea, Spain and the United Kingdom.
Their U.S. events will take place in Miami, DC, Dallas, Chicago and Indianapolis.
The team championship will be played in Michigan over 22-24 August.
OFFICIAL — LIV Golf League & FOX Sports formally announce a broadcast partnership with all LIV events slated to air on either FOX, FS1, FS2 and FOX Business. Existing LIV broadcast talent will remain and the league will also handle production. FOX will pay a rights fee. pic.twitter.com/U0dTuw1WOz
— NUCLR GOLF (@NUCLRGOLF) January 16, 2025
Despite causing major disruption to the sport when LIV launched in June 2022, the PIF-backed league struggled to secure a TV deal.
In January 2023, LIV awarded the rights to its live event coverage to The CW.
That agreement didn't see all tournament rounds broadcast though.
FOX's agreement will see all three days of tournament competition airing live across the FOX family of networks, with more than half of the league's schedule airing on FOX or FS1.
Select rounds will air on FS2, FOX Business Network and the FOX Sports App.
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These days, he assumes the position of content manager.
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