Made In Chelsea star is a Swinger
Spencer Matthews helps launch pop-up Swingers golf event in Shoreditch
MADE IN CHELSEA star Spencer Matthews looked ‘awesome' when he turned up to help launch the exciting, pop-up Swingers golf event in Shoreditch last week.
The new venture, from the Institute of Competitive Socialising - designed to encourage competitive social crazy-golf in inner-city London - has partnered with golf's brightest and funkiest UK golf clothing brand, Royal & Awesome, and Matthews, pictured above and below, always keen to look stylish, was happy to don a cap to participate.
The two brands hope to take competitive socialising to a new level, forging a new frontier in the fun-loving, social side of golf, where good times and outrageously good fashion sense go hand in hand.
Swingers has transformed a 7,000sqft Shoreditch warehouse into an awesome nine-hole golf course, complete with clubhouse, and staff don the fabulous Royal & Awesome attire, offering drinks, award-winning street food, and, of course, crazy golf.
Swingers is the first campaign to be implemented by the Institute of Competitive Socialising, a company that believes life is a game - one that's worth playing.
Josh Ford, the founder of Swingers, said: "We are really excited to be partnering with Royal & Awesome as the clothing partner of Swingers. Their amazing designs and style perfectly complement the fun and vibrant attitude of Swingers."
Graeme Smeaton, brand director at Royal & Awesome, said: "We are thrilled to support such a fully immersive experience, and delighted we can add flair and style to the event with our ‘awesome' clothes. Whether you're a novice or an expert golfer, this venue will have everything you need for an exciting, competitive and, most importantly, social night out."
Scotland-based Royal & Awesome has also agreed to provide prizes for the monthly Shoreditch Masters Competition.
Royal & Awesome's eye-catching and outlandish range of golf trousers, shorts and hats are ‘perfect for the pars and the bars,' making them a fitting counterpart to the Swingers motto, that the thrill of competition is better when it's social.
The event opened on Thursday, September 25, and continues for three months.
For more information about Royal & Awesome's spectacular range of golf clothing, please visit www.royalandawesome.com
Photo's courtesy of Lucie Evans Photography / Superglue.
Andy first joined the brand on a month's work experience back in April 2011, and he now assumes the Editor role. When Andy joined GolfMagic it was a small site with potential.
