Odyssey goes White Hot

To complement the new Callaway Rule 35 ball, Odyssey, a subsidiary company of Callaway have introduced the new White Hot Putter series which incorporates a new insert made from the same top secret cover of the ball. The White Hot series include five new models all with the new insert, slightly softer than the standard Stronomic insert used in other Odyssey Putters. Richard Helmstetter, Chief designer for Callaway Golf says: “The natural vibrations between the White Hot inset and the golf ball are very similar, since their chemical properties are very similar which helps the ball dwell on the putter face for a fraction of a second longer than other putters we have tested”.
The putter will be in our shops by the spring, coinciding with the arrival of the new ball.

Meanwhile Ping responded with the introduction of a new line of Isoforce putters, displaying six new models in a satin finish with copper pixel inserts.