I’m a golf expert: here’s the one mistake keeping you from Rory glory
According to the experts at American Golf, using badly fitted clubs could be costing players up to six shots a round.
After a rollercoaster Masters win that saw Rory McIlroy nearly throw away a three-shot lead - twice - one thing was clear: consistency is everything. Without it, you’ll find yourself slicing drives, missing fairways, and questioning why one of the best golf drivers costing you £500 isn't improving your game.
But the real issue most players overlook is playing with clubs that don’t actually fit.
Using the wrong-sized golf clubs can risk adding six shots to your scorecard, warns Lewis Baker, American Golf Custom Fitting Expert.
Lewis says: “Most players buy clubs off the rack without realising that standard sizes don’t suit everyone.
“You wouldn’t wear shoes two sizes too big and expect to run your best race - so why play with clubs that aren’t made for your game?
“A custom fit is like a personal MOT for your golf game - it’s a six-step process that makes sure every club is built for just you. Starting with a consultation and static measurements, we then help match you with a model and shaft selection, final steps and even a grip choice.
“By doing this, you can shave up to six shots off your round, especially with a full bag fit.
“With a properly fitted driver, bad shots become better and most golfers gain up to 10 yards in distance and 20% more accuracy off the tee. That’s a huge difference to your score and your confidence.
“Every golfer is unique, and that’s why custom fitting matters. We’re not here to sell you clubs; we’re here to find the ones that fit you – and we’ll do it for free.”
American Golf has transformed the game for thousands of players, from complete beginners to former tour pros, through its expert custom fitting service.
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With over 20 years of experience in coaching, club building and elite fitting, Lewis has seen firsthand how the right fit can help golfers see results straight away - no matter their level.
To tackle the issue head-on, American Golf has invested over £700,000 into some of Europe’s most advanced custom fitting technology, now available across over 60+ UK stores.
Scroll below for Lewis' custom-fit hacks to help improve your game...
Don’t just leave it for the pros
“Custom fitting isn’t just for the pros - in fact, it often delivers the biggest improvements for higher-handicap players. By matching your clubs to your swing, posture and natural tendencies, you’ll reduce mishits in no time.
“For experienced golfers, the benefits are all about precision. Fine-tuning specs like shaft flex, launch angle, and lie angle helps create a more consistent ball flight and tighter dispersion”.
Don’t blame your swing - check the shaft
“If your shaft is too stiff or flexible, you’re losing out on power and accuracy. The right shaft could help add up to 10 yards in distance and improve your accuracy by up to 20%, especially your driver.
“By considering factors like swing speed, playing style, and desired ball flight, a custom fitting session will identify the perfect shaft for your game.”
Try before you buy
"We use the same cutting-edge technology trusted by pros, like the Foresight and Trackman launch monitors, to track your shots and analyse key factors like ball speed, launch angle and spin rate.
This helps us find the perfect fit for your swing with professional-grade precision. What’s better is that we offer this advanced fitting technology completely free, unlike many retailers who charge extra."
To book a free custom fit session at your nearest American Golf store, visit the website here.
Andy first joined the brand on a month's work experience back in April 2011, and he now assumes the Editor role. When Andy joined GolfMagic it was a small site with potential.
