TaylorMade has launched the newest iteration of its ever-popular P·790 irons.
Featuring FLTD CG and SpeedFoam Air, the new irons feature AI-optimised construction with precision mass optimisation in each iron for an unrivalled blend of distance, forgiveness and accuracy.
While the irons are set to hit shelves on 1 September, eagle-eyed fans of the brand may have seen the P·790s making their competitive debut at the 151st Open Championship at Royal Liverpool.
Collin Morikawa opted to utilise a new P·790 3-iron as he attempted to tackle the links terrain of England's northwest coast in search of a second Open Championship victory.
Collin Morikawa
Discussing the launch of the 2023 P·790 irons, Matt Bovee, director, product creation irons, said:
"P·790 is a collision of art and engineering. The allure lies not only in the clean design and visual appeal, but also in the high-performance machine that lives within. It’s the total package, an ideal blend of external elegance and internal power.”
TaylorMade P790
FLTD CG
For the first time, the P·790 irons feature FLTD CG, a strategic design that positions the centre of gravity lowest in long irons and progressively shifts it higher throughout the set.
The design concept was formulated to allow for easier launch and increased forgiveness in the long irons, while the shorter, weaker lofted irons are engineered for a more controlled ball flight and optimised spin.
TaylorMade P790
AI-designed internal structure
Utilising AI-driven mass optimisation, TaylorMade has designed each iron's internal structure, ensuring each gram of weight is strategically placed to deliver the best possible results.
The most notable visual difference from one iron to the next is the sound stabilisation bar, which sits above the tungsten weight framework. Located in the three through seven irons, each bar is uniquely shaped and positioned to optimise feel and performance by minimising unwanted vibrations at impact.
TaylorMade P790
Refined aesthetics
Revered for their sleek, clean appearance, the latest model of P·790 irons continues that rich tradition. A band of tour satin scratch bisects the pearl satin chrome finish to create a modern, premium aesthetic.
With refined looks, the P.790 irons blend seamlessly with P·770 irons in a combo set to create a unified look throughout the bag.
TaylorMade P790
Proven P·790 technologies
The 2023 P·790 irons feature TaylorMade's SpeedFoam Air, which is 69% less dense than the original SpeedFoam. A forged 4140 speed face forms a hollow body construction that houses the internal technology and sustains a premium feel.
A staple of TaylorMade designs, the Thru-Slot Speed PocketTM works in unison with unique internals constructions to expand the sweet spot while also protecting ball speeds on low face strikes. P·790 irons include machined grooves for precision craftsmanship, a characteristic that is paramount throughout the P·Series lineup. P·790 features a pearl satin scratch finish and tour satin stripe that runs down the middle of the club, with a sharp tonality on the polishing.
The all-new P·790 irons are available for pre-order on August 8, 2023, with sets hitting the shelves on September 1, 2023.
P·790 irons have an RRP per iron of £172 for steel and £200 for graphite.
P·790 irons are offered in 3-PW, AW (RH/LH) with True Temper Dynamic Gold 105 (S) and Dynamic Gold 95 (R) steel shafts and Mitsubishi MMT 75S, 65R and 55A graphite shafts. P·790 irons come equipped with Golf Pride’s Z Grip +2.
Johnny joined GolfMagic as Reviews Editor in 2023 having worked for Sports Impact for two years as Head of Social Media, working alongside prominent golf brands including Galvin Green, Motocaddy and Wilson.
