adidas Golf launch PLAY GREEN Collection for golfers with environment at heart
adidas Golf has launched the PLAY GREEN Collection to inspire others to join them in their mission to help End Plastic Waste.
adidas Golf has reinforced its mission to End Plastic Waste by launching the PLAY GREEN Collection, made for golfers with the environment at heart.
Even though more than 90 per cent of adidas Golf apparel in its spring/summer range is made in part with recycled materials, they wanted to make a special collection to inspire others to join them on their journey to help End Plastic Waste.
This PLAY GREEN Collection, comprised of polos, t-shirts, and hats, brings versatile style and performance through products made in part with recycled materials.
adidas Golf's main goal is to replace all virgin polyester with recycled polyester in their products by 2024 wherever possible. The colours from the PLAY GREEN Collection were specifically curated based on the landscapes that golfers encounter over the course of their rounds.
The Spray-Dyed Polo, for example, features colours inspired by the vibrant green of the fairways, brushed whites of the clouds, contrasted whites and browns of the bunkers, and the dark blues of the ocean and waters often found around the course.
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As a way to identify this special collection, adidas Golf created an inspiring emblem that combines golf with the mission as a brand to help End Plastic Waste.
This playful design features a plastic bottle holding golf clubs on a pushcart, encouraging all to consider the many ways everyone can do more to respect our environment.
"It’s always our objective to make products for golfers that perform, but we never lose sight of the need to do so in a more sustainable way," said Shaun Madigan, global director of apparel, adidas Golf.
"PLAY GREEN is a collection where we feature designs inspired by the natural beauty that’s unique to golf, but all on a canvas comprised of materials that are better for the environment."
The PLAY GREEN Collection is available now at adidas.com, the adidas app and at select retailers worldwide.
