Akshay Bhatia and Sahith Theegala join Tiger Woods as brand ambassadors ahead of Masters
Akshay Bhatia and Sahith Theegala have joined five-time Masters champion Tiger Woods as ambassadors of Hero MotoCorp.
PGA Tour stars Akshay Bhatia and Sahith Theegala have this week joined Tiger Woods as brand ambassadors of the world's largest manufacturer of motorcyles and scooters, Hero Motocorp.
The new ambassadors, represented by SPORTFIVE and Players Group Management respectively, underscore Hero MotoCorp's commitment to promoting world class athletes and excellence across diverse sporting arenas.
Bhatia, 23, and Theegala, 27, have signed three-year deals with Hero Motocorp, joining 15-time major champion Woods, 49, on their roster of ambassadors.
Hero Motocorp recently extended its long-standing title sponsorship of Woods' Hero World Challenge, a PGA Tour-sanctioned event hosted by Woods and his TGR Foundation every December in the Bahamas.
Woods also continues as a Global Corporate Partner of Hero MotoCorp, a brand he has been affiliated to since 2014.
Bhatia is a two-time PGA Tour winner following victories at the 2023 Barracuda Championship and 2024 Valero Texas Open, while Theegala has one title on the circuit coming at the 2023 Fortinet Championship.
Their new deals with Hero MotoCorp comes on the eve of The Masters at famed Augusta National, which starts on Thursday.
Theegala and Bhatia will now both proudly wear the Hero MotoCorp logo on their apparel.
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Bhatia joins a star-studded three-ball for the opening two days at The Masters alongside Rory McIlroy and Ludvig Aberg, while Theegala joins Sepp Straka and Sam Burns.
Check out The Masters Tee Times.
Bhatia is being kitted out with TravisMathew's 'Our Favourite Time of Year’ Collection, a tribute to golf’s most iconic week of the season.
Akshay Bhatia and Sahith Theegala join Tiger Woods as ambassadors of Hero MotoCorp
"We are delighted to welcome Akshay and Sahith to the Hero MotoCorp family," said Dr Pawan Munjal, Hero MotoCorp Executive Chairman.
"Their passion, dedication, and achievements in golf reflect the values we uphold. This collaboration is a testament to our ongoing efforts to support and celebrate sporting talent globally.
"Hero MotoCorp is recognized globally as an innovative, tech-focused, and sports-oriented brand.
"As the company expands its brand attributes, it continues to engage with global youth icons who inspire a new generation of young achievers.
"Akshay and Sahith will build on the company's longstanding association with sports, particularly golf. We wish them success in the future."
Bhatia said of his new deal with Hero: "Partnering with a global brand like Hero is truly a dream come true, especially given my ambition to compete and share my passion for golf around the world for many years ahead.
"India, and specifically the Hero Indian Open, holds special significance as an integral part of my family’s heritage."
Theegala added: "I am honored to have been selected by Hero MotoCorp to represent them worldwide.
"Akshay and I are very good friends, and we are excited to be working with Hero to increase their visibility through all of our appearances.
"Like Hero, we are both committed to encouraging the success of young athletes from around the world in their sports and personal endeavors."
Hero MotoCorp is one of the largest corporate promoters of multiple sporting disciplines, including cricket, golf, football, field hockey and motorsports in India and across the world.
The company regularly promotes athletes from various sports and the two newest golfers to join the Hero family are now part of a distinguished group of athletes.
Andy first joined the brand on a month's work experience back in April 2011, and he now assumes the Editor role. When Andy joined GolfMagic it was a small site with potential.
