Ludvig Aberg announces new sponsorship deal: 'This partnership is a special connection...'

Mercedes-Benz has today announced PGA Tour superstar and European Ryder Cup hero Ludvig Åberg has become its newest global brand ambassador, strengthening its deep-rooted commitment to the world of golf. 

Aberg, 25, has quickly emerged as one of the sport’s brightest rising stars, earning widespread recognition for his precision, consistency, and strategic approach to the game—qualities that align seamlessly with the values of Mercedes-Benz.

The Swede's rapid ascent in professional golf has been nothing short of remarkable. 

Aberg's runner-up finish at the 2024 Masters signaled his arrival among the game’s elite, and his second PGA Tour victory last weekend propelled him to a career-best fourth in the Official World Golf Rankings. 

Now, as he continues his journey to the top, he does so as a proud representative of the iconic three-pointed star.

A Partnership Built on Shared Values

"I am excited to join the Mercedes-Benz family representing the iconic three-pointed star," said Aberg, fresh off winning his second PGA Tour title at Tiger Woods' Genesis Invitational on Sunday.

"Golf is all about strategy, consistency, and precision – qualities that Mercedes-Benz stands for. This partnership is a special connection built on shared values."

Mercedes-Benz sees Aberg as a fitting ambassador, embodying the company’s drive for performance and innovation. 

Bettina Fetzer, Vice President of Mercedes-Benz Digital & Communications, said: "With Ludvig Åberg, we welcome a rising star and role model for the next generation of golfers to the family. 

"Ludvig’s ambition, determination and commitment to excellence are a perfect fit for the Mercedes‑Benz brand. 

"We look forward to our partnership and his continued rise to the top."

Debuting as a Mercedes-Benz Ambassador at The Masters

Aberg now joins an elite group of Mercedes-Benz golf ambassadors, including two-time Masters Champion Bernhard Langer. 

As Langer prepares for his final Masters Tournament this April, Aberg will make his debut as a Mercedes-Benz ambassador, competing at Augusta National for the first time under the brand’s banner.

Mercedes-Benz has a long-standing partnership with The Masters Tournament as a Champion Partner, reinforcing its commitment to the sport at the highest level. 

The 2025 Masters will take place from 10-13 April at Augusta National Golf Club in Georgia, USA, where Aberg will aim to build on his strong performance from last year’s event. 

Driving Excellence On and Off the Course

Aberg's partnership with Mercedes-Benz marks the union of two forces committed to excellence. 

As he continues his rise in the world of golf, his dedication, sportsmanship, and pursuit of perfection make him an ideal representative of the brand.

With this collaboration, Mercedes-Benz further strengthens its presence in the sport, supporting Aberg as he strives for greatness—both on the course and beyond.

For more information about Mercedes-Benz, please visit their website