Setback for Yes! Golf putter empire
But UK and European distribution remains buoyant
While the announcement that the US arm of the Yes!Golf putter network has filed for bankruptcy, the British company Yes!Golf (UK) remains strong, according to its managing director.
Despite two US Open wins in the hands of Retief Goosen, and a World Championship victory by Henrik Stenson, as well as many other important tournament victories, Yes! Golf putters have failed to make their expected impact in the US against the loyalty shown to other top-branded putters.
However, in the UK, Ireland, Europe and the Far East, Yes!Golf has established its own strong and loyal following thanks to the C-Groove face technology in the faces of a range of putters identified by girls' names and designed by Southport engineer and putting coach Harold Swash.
The brand has also won top industry awards for its innovation, including the Stealex shaft weight system and is recognised as a world leader in putter custom-fitting.
Says Allison: “It’s a sad day for the brand in America but we have healthy pre-orders for 2011 in Britain & Ireland, a strong stockholding of popular product under our roof and a new consignment arriving in January that includes new models for the coming season.”
It is understood a serious bid has been put into the US administrators by an existing Yes! Golf distributor with practical, hands-on knowledge of the entire process from manufacture through to Tour representation and consumer retail.
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