Titleist introduces DT TruSoft golf ball
New core and cover designed to provide distance, feel and short game performance
Titleist has introduced the new DT TruSoft golf ball, designed to provide a soft feel on every shot married with superb feel and performance around the greens.
Made at Titleist Ball Plant 2 in New Bedford, Mass., DT TruSoft features a new low compression core and pure ionomer cover.
The new core and cover work together to lower spin in the long game, while offering feel and spin around the greens. A 376 tetrahedral dimple design provides a stable ball flight.
“DT TruSoft is the latest generation of Titleist’s soft compression core and cover technology. In each of our past three introductions of DT models, we have continued to provide golfers with softer and softer feel,” said Michael Mahoney, Director, Titleist Golf Ball Product Management.
“Through our extensive testing with golfers, we know there is a growing interest for extremely soft feel, yet these golfers still want performance into and around the green. DT TruSoft represents the best combination of very soft feel and the all-around performance of distance and playability you expect from a Titleist golf ball.”
“DT TruSoft is significantly softer than DT SoLo, which was already the softest compression golf ball in our line and exceeds the performance of other products in this category as many of our competitors sacrifice either short game spin or distance,” he added.
“When it comes to making low compression golf balls, what’s often sacrificed is spin performance on shots into the green. Any shot to the green without sufficient spin will hit and release quickly, making it extremely difficult to stop the ball close to the hole or hold the green,” adds Matt Hogge, Titleist Golf Ball R&D’s Director of Product Implementation.
“There is clearly a point of diminishing returns. We’ve moved away from that trend with DT TruSoft by maintaining really good short game spin relative to those products.”
DT TruSoft replaces DT SoLo in the Titleist golf ball family while continuing the heritage of the longest-running Titleist microbrand – referred to by golfers as the “Red Box” Titleist.
Price: £20 per dozen
Available: now
Colours: white and optic yellow
Visit the Titleist website for more information.
