Red hot from Wilson

Flushed with success from the revelation of its Deep Red Fat Shaft driver, Wilson has introduced a new range of distinctive stainless steel fairway woods.

The new 3-, 5-, 7- and even 9-wood clubs share the same maroon colour that has helped to make the driver so prominent since its introduction in April this year.

The new Deep Red fairway family from Wilson.

Handicap golfers, PGA professionals and retail stockists have clamoured for the addition of matching fairway woods with their black graphite shafts striking clubhead cosmetics.

"Demand from thousands of Deep Red driver owners for a matching set of fairway woods has been unprecedented," says Angus Moir, European business director at Wilson’s Heathrow headquarters.

"But we were determined to offer fairway woods only when we knew we could match the quality of the driver in terms of accuracy, forgiveness and length."

The head design of the new woods mirrors the translucent finish that gave the driver instant notoriety and its soft edges and swept-back toe provides an elegant, traditional look when addressing the ball.

And like thedriver, the makers claim the key design in these utility additions to the range is the deep and low centre of gravity positioned in the back of the clubhead - a feature even more important when trying to get the ball airborne from the fairway, in semi-rough or from the fairway bunker.

The weight pad element in the new woods, says Wilson, provides both a higher trajectory and a bigger sweetspot to make them the ideal as game improvement clubs.

The pressure on the Wilson design team in Chicago to match the performance of the revolutionary driver was "immense", according to Frank Garrett, Director of Research & Development. "The whole team breathed a sigh of relief when we tested the final design," he said.

The woods have a Grafalloy Pro Lite shaft with a .480 tip diameter, specifically designed for fairway woods. The firmer tip of the Pro Lite shaft ensures a lower torque for straighter shots, while the softer butt provides extra distance. There are four shaft options – regular, light, stiff & Tour.

The woods, priced £179 each, come 15 degrees (3-wood), 18(5), 21(7) and 25 (9) and come in right hand options. The 9-wood is not available in a left-handed version.