High rollers from Ping and Callaway

Ping’s Craz-E is an E-shaped design made successful by the Odyssey 2-ball and Scotty Cameron Futura and costing £125, while Callaway has re-introduced its own brand with three new Tour Blue models, each costing £279.

The Craz-E, comes from the G2i insert family designed launched last August and with a geometric shape with weight placement near the heel, toe and rear of the putter to encourage a simple pendulum stroke.

"Our engineering team enjoyed the challenge of applying our proven technology to a completely new-shaped Ping putter," says chairman John Solheim. "The combination of the weight distribution and the use of the lightweight urethane inserts in the face and flange allowed us to eliminate unnecessary material while maintaining the solid feel golfers expect from their putters.

"We also focused the design around creating an optically pleasing putter. We had some fun with the name. It’s kind of crazy looking for us, but it performs to our high standards and we’re confident the putter’s performance and unique look will result in a lot of golfers making a lot of putts," he added.