Report: LIV Golf rocked by the loss of ANOTHER top executive

LIV Golf have reportedly been hit by the loss of another top executive. 

According to Sports Business Journal, the breakaway tour are no longer working with Matt Goodman. 

Goodman held the position of president of franchises for the Saudi-financed circuit. 

LIV Golf received further bad news earlier today when it came to light that yet more TV networks have shunned them ahead of the new season.

Related: LIV Golf accused of "building intelligence" on 9/11 families

It is not known whether Goodman resigned or whether he was sacked. GolfDigest have reportedly contact LIV for comment. 

If true, Goodman would become the second high-profile loss for the league in the space of two months. 

In late December, it was revealed their chief operating officer - Atul Khosla - had resigned after reportedly being involved in a heated argument with Majed Al-Sorour at LIV's $50m team championship in Miami. 

Khosla has yet to be replaced. Reports suggest that Performance54 - a UK-based agency - has several key people handling what were Khosla's duties. 

When Khosla resigned, LIV Golf commissioner Greg Norman refused to elaborate on his departure, only saying that he "respected" his personal decision to move on. 

Goodman joined the circuit last May having worked as the chief commercial officer at New York City Football Club. He previously worked for the NBA in marketing and business operations. 

 

 

 

 

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A big year for LIV Golf...

LIV Golf head into 2023 having transitioned to the moniker of the LIV Golf League. 

Despite making waves in 2022, LIV are yet to announce any new signings for their 14-event season. 

Despite this, PGA Tour player Jon Rahm has predicted more players will join before LIV's season two opener in Mexico. 

LIV are also still without a TV deal. The TV deal is seen as absolutely crucial to the long-term viability of the circuit. 

Related: Tiger Woods accused of deliberately avoiding legal notice

Reports emerged at the back end of last year that LIV had spent approximately $784m in its first year. 

This was after ploughing nearly $2bn into the venture. 

There will be 12 teams of four players in the 2023 LIV Golf League. 

One avenue for profit includes selling the teams off as franchises. 

Cameron Smith, Bryson DeChambeau, Dustin Johnson and Sergio Garcia all own 25 per cent equity stakes in their sides. 

It is hoped that each team would cover their own operating costs using sponsorship, prize money and selling merch. 

Next page: Nine players who changed their mind over LIV Golf