Wilson launches new Triad and DUO Soft golf balls for 2025

Wilson has today launched two new models with game-changing technology to enhance performance and empower players of all skill levels. 

The all-new Triad and DUO Soft balls offer industry-leading balance and softness so golfers can find more fairways and sink more putts.

Building on the success of its award-winning release two years ago, the new Triad is recognised as the world’s most balanced golf ball. 

With its patented Tri-Balanced Construction, the updated design ensures uniform density across all three layers, delivering a perfect centre of gravity for the purest roll.

The advanced design on the latest 80-compression Triad ball features a high moment of inertia designed to maximise ball speeds, while reducing driver spin for enhanced accuracy off the tee. 

In contrast, a thin, high-friction urethane cover increases club face interaction for best-in-class control and feel on approach shots. 

These enhancements are due to a reduction in compression and a redesign of the core and mantle composition. The consistent density of the golf ball allows for a lower spin rate while maintaining distance performance.

“The soft three-piece urethane cover provides performance benefits to help golfers find more fairways, attack more pins, and sink more putts. The re-designed Tri-Balanced Construction makes it more consistent than its predecessor,” said Frank Simonutti, Global Director of Golf Ball Innovation at Wilson Golf.

“During testing,* the new Triad had the longest driver distance and highest iron spin of competitive three-piece urethane balls. This was matched by having the highest average spin rate on 7-iron, 9-iron and 56˚ wedge shots,” he added. Triad is the only perfectly balanced golf ball on the market with no “heavy” spots, which can have a negative effect on putting and prevent a “true” roll,” he added. 

The new Wilson Triad ball will be available this month in white and yellow, priced at an RRP £40 per dozen.

The new DUO Soft remains the world’s softest golf ball, featuring a two-piece surlyn construction that delivers exceptional distance, straight ball flights, and an ultra-soft feel.

With its carefully calibrated design, the newly engineered high-energy core maximises distance off the tee. The soft core and stiff cover result in a compression of 37 for the softest feel of any golf ball. It also provides distance performance longer than any two-piece premium ball while minimising spin rate for lower sidespin and straighter flight.

“The new DUO Soft provides golfers with premium performance at an incredible price,” said Simonutti. “During testing** the innovative high energy core showed that the new DUO Soft carried longer than other competitive two-piece balls, yet continues to provide the softest feel of any golf ball, making it great for players looking for straighter flight and help finding the fairway.

The new DUO Soft will be available this month in five highly visible colours — red, orange, green, yellow, and pink — making it easy to track shots in flight and locate the ball quickly in any type of ground cover. It is priced at an RRP £27 per dozen.

For more information on all Wilson products, including woods, irons, wedges, putters, balls and accessories, visit www.wilson.com.

*Based on internal testing against leading competitors conducted by Wilson Golf at Humboldt, TN research test facility. 105 mph Driver testing performed - June 7th, 2024 | 7-iron testing performed facility - April 17th, 2024 | 9-iron testing performed - April 17th, 2024 | 56° Wedge testing performed - April 17th, 2024.

**Based on internal testing against leading competitors conducted by Wilson Golf at Humboldt, TN research test facility. 90 mph Driver testing performed - June 9th, 2024 | 105 mph Driver testing performed - May 20th, 2024 | 7-iron testing performed - June 7th, 2024 | 9-iron testing performed - May 31st, 2024.