Golf Pride introduces ALIGN MAX: next-level golf grip technology for superior consistency

Golf Pride, the leader in golf grip innovation and maker of the world’s most popular golf grips, has today unveiled ALIGN MAX — a groundbreaking advancement designed to help golfers achieve optimal hand placement for a more consistent swing.

Since the introduction of ALIGN Technology in 2017, Golf Pride has set the standard for raised ridge grip designs, earning widespread adoption among professionals and amateurs alike. 

Building on this success, ALIGN MAX takes the innovation even further with a ridge that is 25% taller, delivering enhanced feel and precision.

Additionally, the extended ridge now runs the full length of the grip, offering increased flexibility for hand positioning across various shots.

GolfMagic recently visited Abu Dhabi for the official launch of Golf Pride's ALIGN MAX grips, and we were joined by two-time European Tour winner Robert Rock who kindly gave us some helpful golf instruction. 

Rock famously won the 2012 Abu Dhabi HSBC Championship when holding off playing partner Tiger Woods and Rory McIlroy in the final round. 

Watch our video with Rock here: 

Scroll down the page to learn more about Golf Pride's new ALIGN MAX grips...

ALIGN Technology has been a trusted choice among professionals, contributing to multiple tournament wins and major championships worldwide.

Following in its predecessor’s footsteps, ALIGN MAX made an immediate impact, securing a PGA Tour victory at the Farmers Insurance Open.

Rather than replacing the original ALIGN, ALIGN MAX expands the lineup, offering a more pronounced raised ridge for players who seek maximum feedback and control. Key benefits include:

• Consistent Hand Placement: The elevated ridge naturally aligns with hand contours, promoting uniform positioning and enhanced stability.
• Enhanced Clubface Awareness: Improves face angle awareness throughout the swing, encouraging a square clubface at impact.
• Boosted Player Confidence: A repeatable hand position fosters a more reliable, controlled swing, instilling greater confidence on the course.

“Our goal is to design grips that instill confidence in every golfer, allowing them to perform at their best,” said James Ledford, President of Golf Pride.

“With ALIGN MAX, we’ve redefined what’s possible in grip design, providing golfers with a revolutionary tool for consistent hand placement and enhanced performance.”

Availability: ALIGN MAX is now available in MCC and MCC Plus4 grip models, in both standard and midsize, at major retailers and online stores.

For more details on ALIGN MAX, ALIGN Technology, and Golf Pride’s 2025 product lineup, visit golfpride.com and follow Golf Pride on Instagram, Facebook, X, and YouTube.