Premium British lifestyle brand Crew Clothing enter golf market

Crew Clothing have arrived on the golf market. 

More: NFL icon Tom Brady launches golf clothing collection

The brand have blended their signature approach to design with performance and innovation and officially launched their golf gear last week.

Their launch encompasses what they say is a "series of smart sportswear" designed for casual and pro players alike. 

They are a proud partner and official outfitter of the Legends Tour and the new collection is a natural extension of the brand. 

The range includes offerings for both men and women with an array of tops, knitwear, outerwear and accessories. 

The heritage pieces, such as the polo shirt, half zip and lightweight gilet, also feature within the collection offering Crew fans a golf-ready take on the styles they know and love.

Crew Clothing was founded in the back of a Salcombe windsurfing shop in 1993 and continues to be influenced by the coast today.

The retailer operates 100 stores around the country, as well as online.

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What the brand say about the products....

Performing at your best requires flexibility, and Crew include numerous stretch innovations such as active and 4-way for ultimate comfort on the course. Durability and quality remain central to the brand offering so select styles have been finished with strength-enhancing properties such as abrasion resistance. 

To further improve comfort, many of the products are moisture-wicking including COOLMAX® to get you from course to clubhouse as quickly as possible. DuPont™ Sorona® is a renewably sourced wadding, partially taken from plants.

Ultra-light yet super warm, the eco-efficient and feather-free performance fibre locks in heat without the weight and can be found in the men’s quilted gilet. To equip players for all conditions, rain or shine, parts of the collection feature UV protection alongside shower and windproof materials.

Showerproof jackets and waterproof zips are built for the elements, providing total assurance for temperamental conditions, whilst the windbreaker is light and effortlessly easy to wear.

Crew's brand director, Georgina Clark, said: "Our signature crossed oars have long been spotted at golf clubs around the country so moving into the space felt like an authentic progression for the brand, especially as a partner of the Legends Tour.

"The collection is a testament to our admiration for the game, featuring all the technical innovations a player needs to give it their very best shot."

You can buy the products here now.

With a longstanding affinity for sport, Crew are also partnered with Henley Royal Regatta, Williams Racing, Exeter Chiefs and the Lawn Tennis Association.

Next page: Duvin Design and COBRA Golf collab with Rickie Fowler