PING announces agreement with Arccos Golf

In PING’s continuing quest to help golfers optimise their performance through on-course data access and analysis, PING President John K. Solheim announced a collaboration with Arccos Golf that includes offering its Smart Grip and Smart Sensor technology on all PING golf clubs through the company’s custom-order process.

Solheim also announced Golf Pride as PING’s exclusive supplier of the Arccos Smart Grip, which is engineered with an embedded sensor to automatically record and analyse every shot taken during a round of golf when paired with the Arccos Caddie app.

“With our long-time focus on data collection and the ability to improve product performance and custom-fitting techniques through expert analysis of a golfer’s tendencies on the golf course, it’s a tremendous opportunity for us to join with Arccos to help bring more visibility to the benefits of playing ‘smart’ golf,” said Solheim. “They’ve pioneered the game-tracking category and are recognised as the clear leader when it comes to providing on-course ‘caddie advice’, performance tracking and post-round analysis. Now golfers can realise the benefits of the Arccos technology on PING clubs through our custom-order program, which offers both the Smart Grip and Smart Sensor technologies.”

“We are honoured to join forces with PING in furthering the promise of data for the everyday golfer,” said Sal Syed, Arccos CEO and Co-Founder. “Our teams have a shared vision about the importance of on-course data, which through ShotLink^® has already made a massive impact on the PGA Tour. The benefits of this data span the golf equipment spectrum: from smarter club selection decisions in play, to a more intelligent custom-fitting experience by augmenting the data captured in a hitting bay.”

The agreement includes a 90-day free trial of the Arccos Caddie app, widely recognised as golf’s leading performance-tracking software application and the game’s first artificial-intelligence platform. To access the PING version of the Arccos Caddie app, golfers will need their entire set, including a putter, equipped with Smart Grips, Smart Sensors or a combination of both. After the free trial period, golfers can purchase a 1-year subscription for $99.99 through Arccos.

“We’re very focused on helping golfers improve performance with every club in their bag,” added Solheim. “By equipping all their clubs with an Arccos Smart Grip or Smart Sensor, golfers can access valuable information relating to their performance before, during and after a round that will lead to lower scores and more enjoyment on the golf course. In addition to providing exact distances from any point on the golf course plus club recommendations, the app collects thousands of data points that can be analysed to uncover opportunities for further improvement through set makeup or other equipment refinements.”

Solheim sees the collaboration with Arccos as a natural extension of PING’s long-standing research into ball-flight tracking – first started by his grandfather, Karsten Solheim, back in the early 1970s with the invention of PING Man, the company’s robot.