American Golf Guide: best deals on the latest golf equipment
American Golf is a powerhouse in the golf equipment industry. Check out some of its latest deals on the best golf products.
cWhen it comes to picking up the biggest and best deals on golf equipment, look no further than American Golf.
From the best golf drivers and best golf shoes right the way through to the best golf rangefinders and accessories such as best golf tees and best golf divot repair tools, Europe's largest golf retailer has you covered for all your golfing needs in 2023.
American Golf, which was founded in 1970, now has 90+stores and counting in the United Kingdom and Ireland and there are plans in the works for plenty more to follow.
Golfers can visit one of their giant stores in person to check out the latest golf products or they can jump online at the American Golf website.
Both in-store and online, American Golf has expert teams on hand to help with any of your golfing queries. Their store managers are also keen golfers, just like the rest of us.
One of the best parts of visiting an American Golf store is that you can book yourself in for a FREE custom fitting, which is something we would always recommend to GolfMagic Readers when they are looking to splash the cash on new drivers, fairway woods, hybrids, irons, wedges and putters.
Whether you're an experienced professional or a golf beginner, the American Golf team will be able to dial you in and find the right club to get the most out of your game.
Of course make sure you check out all of GolfMagic's latest golf equipment reviews before you fire up the engine, though!
In this helpful guide, we take a look at American Golf's custom fitting process to give you more detail about it all, and we also update you on where all the stores are and which brands you can find on their shelves.
We also take a look at the best new deals across a range of different products currently available at American Golf to not only help improve your golf this season but also save you some cash at the same time.
American Golf has got some brilliant deals ahead of the Open Championship at Royal Liverpool on its new Stromberg SS23 Open Collection.
The golf retail giant also has some epic payday specials on right now.
Best American Golf Deals 2023
Shot Scope H4 Handheld Golf GPS and Shot Tracking
£149.99 £119.99
The H4 is a compact GPS handheld which benefits from Shot Scope’s innovative performance tracking functionality.
For ease and convenience, H4 comes preloaded with 36,000+ courses worldwide and includes free course updates and no subscription, as with all Shot Scope products.
On average golfers improve by 4.1 shots when using Shot Scope performance tracking products.
Volvik Powersoft Golf Balls
£19.99 £16.99 or 2 for £30
Bring some explosive power and a softer feel to your golf game with the Volvik Powersoft 2-piece golf ball.
This 2-piece golf ball features an oversize core formulation to deliver explosive distance on initial impact and a combination of low driver spin rates and a mid-high ball flight trajectory further enhance distance and consistency.
A super soft Ionomer cover creates the feel of a more premium-level ball, with enhanced spin control for your short game allowing you to attack the flag with more precision.
Available in an array of colours: green, orange, red, white, and yellow.
Under Armour Playoff 2.0 Polo Shirt
£45 £34.99
Aim to beat your rivals out on the golf course, in this top-performing polo shirt from Under Armour.
This garment has been constructed with moisture-wicking material that dries quickly, with a UPF 30+ protection rating to keep you safe from harmful rays.
For added performance, a 4-way stretch ensures you can move freely during any athletic movements associated with the golf swing, plus the garment is light and breathable and features anti-odour technology for less distraction on the course.
The shirt features a modern printed design, has a self-fabric collar, button placket and is highlighted with Under Armour heat seal logos.UA Polo Playoff 2 0 W22 Master Item
Available in sizes XS, Small, Medium, and Large.
Garmin Approach S60 Golf GPS Watch
£399.99 £269.99 - SAVE £130!
The ultimate in golfer tech, this premium GPS watch is pre-loaded with more than 40,000 golf courses and boasts a new improved touch-screen display.
With colour CourseView mapping and PlaysLike Distance for uphill and downhill shots, it also features upgraded AutoShot game tracking by measuring shot distances and automatically updating to Garmin Connect for post-match analysis.
It looks the part on and off the course, with changeable QuickFit bands, too.
Available with a black or white strap.
Garmin Approach G30 Golf GPS
£269.99 £149.99 - SAVE £120!
Beat the golf course with the highly sensitive and compact Garmin Approach G30 GPS handheld device.
Its features include full colour accurate course mapping and easy-to-read yardage reference to front, middle and back of the green.
Preloaded with more than 40,000 courses worldwide – and complete with TruSwing™ integration – it’s the top choice of tech to get a more precise reading on your next shot.
Srixon Z-STAR Golf Balls (Dozen Box)
£39.99 £29.99 - SAVE £10!
The Z-Star 7 is a premium three-piece golf ball that is engineered to give you tour performance.
It features an advanced core that has been constructed with an inner softer core formulation that gradually gets harder towards the outer edges.
This design gives the ball a softer feel and generates more ball speed for long-distance performance. SpinSkin with SeRM is a new thicker thermoplastic urethane coating with flexible molecular bonds which reacts deeply with wedge and iron grooves producing amazing friction and the utmost spin.
Featuring a 338 Speed Dimple pattern, this aerodynamic pattern also helps to reduce drag for a more penetrating flight, to give extra distance on full shots even in windy conditions.
Callaway Golf Org 14 Cart Bag
£249 £149 - SAVE £100!
The Callaway Golf Org 14 cart bag provides the ultimate in organization on the course.
It features a 14-way top cuff with full-length dividers, including a separate putter well, and easy-grab handles for easier maneuverability.
The top has a non-stadium top cuff which prevents your clubs from overhanging, with TPE over mould for shaft protection.
The 10 pockets make storage exceptionally easy and include an insulated cooler pocket, velour-lined valuables pocket and a rangefinder pocket.
The bag also benefits from a cart strap pass-through with hook and loop straps to secure your bag in place, preventing bag rotation.
Complete with a single padded shoulder strap which can be secured in place when not in use.
Oscar Jacobson Whitby Polo
£59.99 £39.99 - SAVE £20!
The Oscar Jacobson Whitby polo shirt is constructed with a four-way stretch, providing enhanced comfort and freedom of movement for playing golf. It is lightweight and offers high levels of breathability for performance in warm weather conditions.
The shirt has a combination of plain marl fabric with a front chest stripe for a stylish appearance.
Highlighted with contrasting OJ logos on the left chest, right sleeve and back neck for authentication.
Choose from four colourways: cool blue, grey, navy and teal.
Available in sizes small, medium, large, XL and XXL.
PUMA GS-Fast Waterproof Spikeless Golf Shoes
£110 £70 - SAVE £40!
The PUMA GS-Fast golf shoe is styled upon popular running shoes and look incredible on and off course.
It features a completely waterproof upper, constructed with synthetic leather and a TPU skin and it is seam-sealed to keep feet nice and dry all day long, no matter the weather conditions.
Revolutionary Fusion Foam provides more energy return, for a more responsive cushioning and stable performance and a dual-density SOFT-FOAM insole soaks up any pressure for long-lasting comfort and support.
To provide maximum long-lasting performance, the shoes also have a high abrasion-resistant carbon rubber outsole.
In addition, strategically placed and pronounced direction traction lugs in key zones also allow for more power and grip through the golf swing.
The white/high rise/quiet shade colourway is also on offer for £90, reduced from £110 and saving £30.
Stromberg Men's Driver & Tee Mule Golf Slippers
These slippers feature a retro-inspired graphic print on the outside which is sure to appeal to the golf-mad Dad!
They are constructed with a plush footbed and interior lining to keep Dad’s feet nice, warm, and comfortable on those chillier evenings at home.
Available for £24.99, these golfing slippers also benefit from a soft midsole padding with a TPR grip surface to provide maximum traction when walking and protect againt slipping.
Available in UK sizes 6-11.
Wilson DUO Soft+ Doxen Golf Ball Pack
This premium golf ball is the world’s longest and softest 2-piece ball with a new Velociticor core for even more distance performance.
This new core formulation showed the lowest compression value of any soft ball on the market to give Dad improved performance and feel with every swing.
These golf balls have just been reduced from £23 down to £19.99.
PuttOUT Deluxe Golf Putting Mat
If your dad is of a competitive nature, this highly durable PuttOUT Deluxe Golf Putting Mat will be ideal for him to practice his winning putt on!
This nylon mat with heavy duty rubber backing ensures Dad can practise his putting anytime and anywhere.
Available for £69.99, the mat has a stimpmeter reading of 10, to replicate a medium to fast paced green, with alignment lines and foot markers from six foot out.
New Balance 574 Greens Golf Shoes
Treat Dad to a new pair of golf kicks with these New Balance 574 Greens Waterproof Spikeless Golf Shoes which look just as good off as on-course.
Featuring a waterproof microfibre leather upper that offers 100% waterproof protection from the elements, these shoes are also equipped with an extra-thick PU sockliner for increased cushioning and comfort.
The shoes, which cost £114.99, are completed with an NDurance spikeless outsole which provides long-lasting performance, especially in high-wear areas and benefits from strategically placed traction for maximum grip throughout the golf swing.
Available in UK sizes 7.5-11.5.
Garmin Approach S60 Golf GPS Watch
The ultimate in golfer tech, this premium GPS watch is pre-loaded with more than 40,000 golf courses and boasts a new improved touch-screen display.
With colour CourseView mapping and PlaysLike Distance for uphill and downhill shots, it also features upgraded AutoShot game tracking by measuring shot distances and automatically updating to Garmin Connect for post-match analysis.
Here's our Garmin Approach S60 Review.
It looks the part on and off the course, with changeable QuickFit bands, too.
Available with a black or white strap.
This watch has just been reduced from £399.99 down to £279.99.
TaylorMade Stealth 2 Plus Driver
The current driver of choice for Rory McIlroy, and one that finished high up the board in our best golf drivers test for 2023.
American Golf is currently selling this amazing new driver for £499, which is a saving of £30 against the current RRP of £529.
GolfMagic Verdict:
While McIlroy may have taken some time to get dialled in to this club, he is finally seeing the reward from TaylorMade's new carbon face technology, which promotes 'Fargiveness' this season.
Clever marketing, huh?!
McIlroy recently hit one of the greatest drives ever seen on the PGA Tour with the Stealth Plus 2 Driver when sending a missile 376 yards to three feet for eagle.
READ OUR FULL TAYLORMADE STEALTH 2 PLUS DRIVER REVIEW
New Balance 997 Waterproof Spiked Golf Shoes
New Balance golf footwear might be fairly new to many of you, and we must admit they were to us too.
But we are more than pleased to report these are well worth their £139.99 price tag at American Golf right now.
They not only look athletic but they are snug, comfortable, stable and completely waterproof, meaning they offer all-year round value, which cannot always be said for many trainer-style golf shoes this season.
As a result, the NB 997 walked straight into our best golf shoes buyer guide for 2023.
GolfMagic Verdict:
READ OUR FULL NEW BALANACE 997 WATERPROOF SPIKED GOLF SHOE REVIEW
Benross Delta X and Benross Aero X Irons
In a cost-of-living crisis, these Benross irons really do look like a brilliant option for game improvers, higher handicappers and golf beginners.
American Golf has just slashed the price of both sets by £70, with the Delta X irons available from £399, and the Aero X at £299.
But it's not just their price tags that impress us, it's their performance, especially the forgiveness on offer with the Aero X.
GolfMagic Verdict:
READ OUR FULL BENROSS DELTA X AND AERO X IRONS REVIEW
DELTA X - VIEW DEAL | AERO X - VIEW DEAL
Shot Scope Pro LX+ Rangefinder & Shot Tracking
The Shot Scope Pro LX+ took top honours in our best golf rangefinders guide for 2023.
This golf GPS device is a first of its kind as it offers three products in one - a fast firing laser rangefinder, GPS distances and shot tracking.
Its combination of distances to the pin, front, middle and back of the greens, hazards and the ability to track your game makes the PRO LX+ a top pick for anyone considering a new rangefinder or golf GPS this season.
While fairly pricey at £329.99 right now, this is not only an ultimate golf rangefinder but also a golf training aid too, simply because of the shot tracking device added to it. This is an investment into your golf game.
Once linking this device up to the awesome Shot Scope app, you can really start to hone in on your game, and quickly pick up your weaknesses in order to improve next time out.
GolfMagic Verdict:
READ OUR FULL SHOT SCOPE PRO LX+ & SHOT TRACKING REVIEW
OCEANTEE BAMBOO GOLF TEES
Golf tees might not seem that important, but we all need them on the golf course.
As wooden tees have increased in popularity, manufacturers have continued to look for more sustainable options to continue pushing golfers towards more sustainability.
Enter, bamboo golf tees. Bamboo grows much quicker than trees, and has a stronger structure which makes them more durable than traditional wooden options.
The OCEANTEE brand has gone all in on sustainability, even donating 25% of corporate profits to tackling plastic pollution which is admirable.
This, alongside the sustainable sourcing of the tees themselves, makes them the greenest product by far on testing, and for that reason these tees finish top spot in our best golf tees test for 2023.
At a newly reduced £2.99 for a box of 40, featuring a mix of smaller and longer tees, we think you cannot go wrong with these.
GolfMagic Verdict:
Cobra XL Golf Stand Bag
If you want a lightweight and durable golf bag for under a £100, then you'll definitely want to take a closer look at this stand bag.
It's also just been slashed in price by £40 down to £89.99.
GolfMagic Verdict:
FootJoy Pro SL Waterproof Spikeless Golf Shoes
American Golf is offering another tidy £40 saving on these impressive FJ Pro SL golf shoes, which earned a place in our best golf shoes guide for 2023.
You can now pick up a pair of these for what looks a very reasonable £109.99.
The Pro SL shoes come packed with ChromoSkin Leather, which is a lightweight, durable material that is completely waterproof.
As we mentioned with the New Balance shoes above, these are another great option for all-year round golf, and despite being spikeless, they have plenty of grip to keep us excited during the wet, winter months. This is thanks to their new perimeter weighted outsole for increased stability and a spikeless traction system that offers superb grip on any surface.
GolfMagic Verdict:
READ OUR FULL FOOTJOY PRO SL GOLF SHOES REVIEW
Does American Golf offer custom fitting?
Yes, and it's completely free in-store.
Book your FREE custom fit at your nearest AG store NOW
The benefit of having your golf clubs custom fitted is that they will be perfectly suited to your measurements. Every aspect will be tailored to your game
Book here https://t.co/aYXXcl00VC#AmericanGolf pic.twitter.com/2uLQpcjjuY— American Golf (@americangolf_UK) December 1, 2022
What's the point of a custom fitting?
The benefit of having your golf clubs custom fitted is that they will be perfectly suited to your measurements and game.
Every aspect will be tailored to your game - not just your measurements, but your ball speed and launch.
Buying a club which isn’t perfectly fit to you could leave you struggling to reach your potential, and no matter what level of experience, we would always recommend being custom fit before committing to buying.
Watch our latest video below to see just how much of a difference custom fitting can really make to your game:
Where is an American Golf store near me?
There are 90+ American Golf stores in the UK and Ireland right now.
Check out this helpful store locator on the American Golf website to learn more.
Which golf brands do American Golf stock?
Plenty, we make it 45 brands in total.
Here they are, in no particular order:
TaylorMade
Callaway
Cobra
PING
Titleist
Srixon
Wilson
Bridgestone
Odyssey
PUMA
Under Armour
Garmin
Stromberg
Greg Norman
Benross
adidas Golf
FootJoy
Motocaddy
Rife
Shot Scope
PowaKaddy
Calvin Klein
Ellesse
Bushnell
MGI Golf
Galvin Green
Skechers
ECCO
J Lindeberg
GOLFINO
BIG Max
Hugo Boss
OCEANTEE
Ralph Lauren
MacGregor
SkyCaddie
PuttOUT
Volvik
Tour Edge
Oscar Jacobson
Fazer
ICart
DKNY
Challenge Golf
Brand Fusion
Latest American Golf News:
International Leisure Group (ILG) in conjunction with Endless LLP has announced Nigel Oddy as their newly appointed CEO.
An experienced business leader, Nigel will succeed Gary Favell on the 11th of April 2023 and assume responsibilities for ILG, including Europe’s leading golf retailer, American Golf.
Bringing with him a wealth of knowledge and experience in the retail sector, Nigel most recently held the position of Interim CEO of Matalan, and prior to that, CEO of New Look. Nigel has a rich pedigree in market leading retail, having previously worked in C suite and senior roles with The Range, House of Fraser, and Marks & Spencer.
For more information and to check out all the latest deals at American Golf, please visit their website.
What do you make of American Golf? Have you visited a store or purchased a product from the brand in the past? Have you picked up any notable deals? Share your thoughts and comments over on the GolfMagic social media channels.
Andy first joined the brand on a month's work experience back in April 2011, and he now assumes the Editor role. When Andy joined GolfMagic it was a small site with potential.
