Mizuno drops price of graphite shafts in irons
Graphite and steel shafts to cost the same from February
Mizuno will reduce the price of graphite-shafted irons, making them the same price as steel-shafted irons from February 2016.
The Japanese brand is hoping to simplify pricing, with 80% of customers going down the custom built route when purchasing the brand's irons.
Traditionally, graphite shafts have been more expensive than steel shafts across the board.
Mizuno currently do not charge extra for custom steel shafts or grips, so this latest move, effective from 1 February 2016 when the eagerly anticipated new JPX EZ range hits the shelves, will mean that each iron model in the manufacturers portfolio will have just one RRP irrespective of any shaft or grip choice.
“Mizuno’s iron business has evolved to a custom built model over the last decade,” said Rob Jackson,Head of Golf EMEA for Mizuno.
“Over 80% of the irons we now assemble are now custom built and dropping our graphite shaft prices means that our technicians and retailers can now fit golfers to their perfect set – without having to calculate price as they go through the process."
“The aim is to simplify things and ensure that anyone who buys our clubs will find no unexpected hidden extras on their bill."
Head to the the Mizuno website for more information.
