Callaway and Good Good Golf announce exciting new partnership

Callaway has officially announced a new partnership with Good Good Golf, one of the most popular and successful golf platforms on YouTube.

As part of this relationship, Good Good will collaborate with Callaway on a wide range of video content which will include a new series and long-form challenges.

Some of the world's best players are set to be involved and Callaway has a strong stable with the likes of Jon Rahm, Xander Schauffele and Sam Burns in their ranks.

Callaway and Good Good will also work together on exclusive limited-edition golf equipment that appeals to all golfers regardless of their experience and ability.

Good Good x Callaway pic.twitter.com/yOrPtEySMl

— GoodGoodGolf (@goodgood_golf) January 3, 2023

The digital creators have ascended to the summit of the YouTube world with over 1 million subscribers. Good Good was founded by a group of friends to begin with and their content features videos, challenges and competitions on the course.

"We’re thrilled to be partnering with Callaway on new and differentiated content to engage with golfers," said Matt Kendrick, CEO of Good Good Golf.

"This is a great opportunity to work with one of the most iconic brands in our industry, and we’re excited to create new and exciting content as well as collaborating on exceptional exclusive golf products with such an innovative company.

"Callaway is proud to partner with Good Good Golf, and to collaborate with them as they continue to make the game more inviting, visible and entertaining for golfers of all ages and backgrounds," Nick McInally added, the VP of Global Marketing for Callaway Golf.

"Good Good has a proven track record of creating family-developed content that celebrates how golf creates friendships, memories and fun wherever it’s played, and we look forward to highlighting those stories with their team."