Maxfli secures exclusive golf ball partnership with LPGA Tour star Lexi Thompson
LPGA Tour star Lexi Thompson pens a new golf ball deal with Maxfli.
Maxfli has announced an exclusive golf ball endorsement agreement with LPGA Tour star Lexi Thompson.
The partnership signifies a major milestone as Thompson commits to playing and endorsing the Maxfli Tour Series golf ball throughout the 2024 season, while also acting as an ambassador and spokesperson for the brand.
Thompson, entering her 13th year on the LPGA Tour, will begin playing the Maxfli Tour ball at the LPGA Drive On Championship this week in Bradenton, Florida.
The Maxfli Tour ball is part of the Maxfli Tour Series, which is sold exclusively at DICK’S Sporting Goods and Golf Galaxy.
Throughout her career, Thompson has recorded 11 LPGA Tour victories, including a major championship at the 2014 Kraft Nabisco Championship and the 2018 CME Group Tour Championship.
Thompson said:
Beyond the course, Thompson will amplify her partnership by becoming the face of Maxfli in various marketing campaigns.
Leveraging her influence, she aims to inspire golfers of all skill levels to choose the best Maxfli ball for their unique playing styles through marketing activations and her social platform.
The partnership also will involve Thompson’s participation in product innovation and testing sessions for Maxfli’s new Tour Series ball, launching in 2025.
"Lexi is a remarkable golfer, and I can’t think of a better player to have join the Maxfli family as an exclusive partner for the Maxfli golf balls," said Aimee Watters, VP Vertical Brand Marketing, DICK’S Sporting Goods.
"Becoming only the seventh woman to compete in a PGA event is so impressive, and we know there is more to come! We feel honored to have Maxfli be a part of her journey and are confident that she will continue to break records, while using our Tour series ball on the course."
The Maxfli Tour Series offers a redesigned core for faster ball speeds across all shots, increasing overall distance.
The innovative mantle design produces low spin off the driver to maximize distance, while optimizing iron and wedge spin for superior stopping power and enhanced control.
Priced at $39.99 per dozen, the Maxfli Tour Series is an ideal choice for golf enthusiasts seeking tour-level performance without the premium price tag.
Along with the Maxfli Tour ball Thompson will be using during the 2024 season, the Tour Series includes the Maxfli Tour-X and Maxfli Tour-S.
Andy first joined the brand on a month's work experience back in April 2011, and he now assumes the Editor role. When Andy joined GolfMagic it was a small site with potential.
