James Bond and Golf Pride celebrate the secret agent in style

Strict Rules of Golf, Mr. Bond? Check out this awesome new grip kit from Golf Pride.

01 Oct 2024

Golf Pride, an industry leader in innovation and golf performance equipment, has partnered with EON Productions to create a limited edition 007-themed golf grip kit.

Paying homage to the 60th anniversary of the 1964 film Goldfinger, this kit includes 14 custom grips and a specially crafted gold bar collector display.

Golf Pride applied its vast experience with design and material innovation to build the base performance for this product, before tackling the fun challenge of bringing to life a grip that embodies the cultural phenomenon that is James Bond.

The tuxedo inspired grip represents the best of Bond, a tribute to the character's impeccable style and refinement as he has evolved over the last six decades.

A 007 embossed surface pattern with lapels from the Goldfinger era merges seamlessly with a diamond quilted design, evoking the white dress shirt of a modern secret agent.

A black grosgrain bow tie and gold accents complete the look, mirroring the suave style of GoldenEye.

Perfect for anyone who wants to manifest their inner James Bond, the kit retails for £189 and will be available for pre-sale on 007Store.com beginning on 1 October.

“While we’re a performance equipment brand at heart, and this grip certainly carries the innovative and high-quality hallmarks of Golf Pride, we really wanted to have fun with this one,” said James Ledford, President of Golf Pride.

With the James Bond kit, Golf Pride continues to find new ways to marry golf and culture in the form of unique product experiences.

Early this summer, Golf Pride launched a collaboration with Stephen Curry.

“Whether it’s partnering with a legendary film franchise like James Bond, or a global sports icon like Stephen Curry, we want to offer golfers unique ways to connect to the game through their passions,” adds Ledford.

PLEASE NOTE: These Golf Pride x James Bond grips are non-conforming for competition play

One important note, regarding the product itself. While James Bond always adheres to the strict rules of golf, these grips do not.

Golf Pride's goal with them was to have fun, push its design capability, and create a stylish product that captured the essence of Mr. Bond.

Whilst the brand has achieved this goal, this product is non-conforming for competition play purely based upon its design features, rather than providing golfers with any unfair advantage.