Golfers react as two golf equipment giants unify in shock update
Big golf grip news emerges as putting specialist SuperStroke acquires longstanding Lamkin.
News has filtered into the GolfMagic inbox today that two of golf's biggest grip brands have united with SuperStroke acquiring Lamkin.
The longstanding and popular Lamkin brand has been around for 100 years having first started out making leather golf grips as far back as 1925.
Record 18-time major champion Jack Nicklaus and late great Arnold Palmer were just two of the most notable PGA Tour players to start using Lamkin's successful rubber grips in the 60s.
SuperStroke, on the other hand, has very quickly established itself as the leading putter grip brand since its inauguration in 2006.
A number of the world's best PGA Tour players use SuperStroke putter grips including Rory McIlroy and Jordan Spieth.
But the latest announcement will now elevate the SuperStroke brand to different heights having gained the strength of Lamkin's historic position as the No.2 grip company in the world behind Golf Pride.
SuperStroke initially started out with mammoth rubber and metal designs, which first shot to fame on the PGA Tour when used by eight-time PGA Tour winner KJ Choi.
After then gaining some momentum on Tour, the brand switched to a polyurethane and EVA foam construction that now encompasses more than 50 different varieties of grip, led by its popular new Zenergy line.
According to SuperStroke, which is headquartered near Detroit, their range of grips have been used to win more than half a billion dollars in PGA Tour events.
SuperStroke is more than just a putter grip brand in 2024, however, as it has also recently delved into the full-swing grip market.
And that is where Lamkin's knowledge and expertise with many of its most popular grips such as the Crossline, UT, Genesis, Ace and Sonar will come to the fore for the SuperStroke brand.
Dean Dingman, SuperStroke CEO said:
"We have always had the utmost respect for how the Lamkin family has put the needs and benefits of the golfer first in their grip designs. If there is a grip company that is most aligned with SuperStroke’s commitment to uncompromised research, design, and development to put the most useful performance tools in the hands of golfers, Lamkin has been that brand. It is an honor to bring Lamkin’s wealth of product innovation into the SuperStroke family."
It is not yet known whether the Lamkin brand will remain its own entity following SuperStroke's purchase, as no further details have been provided. However, it is confirmed that Lamkin CEO Bob Lamkin will remain as a board member.
Lamkin said:
“SuperStroke has become one of the most proven, well-operated, and pioneering brands in golf grips and we could not be more confident that the Lamkin legacy, brand, and technology is in the best of hands to continue to innovate and lead under the guidance of Dean Dingman and his remarkably capable team."
Which are your favourite Lamkin and SuperStroke grips? Are you happy to see SuperStroke acquire Lamkin? Share your thoughts and comments over on the GolfMagic social media channels.
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