ECCO Golf unveils contemporary lifestyle twist in new STREET 720 model

ECCO GOLF has pushed the boundaries of comfort, style and innovation with the introduction of the sneaker-style ECCO GOLF STREET 720 as part of the Danish brand’s Autumn/Winter 2024 collection.

A golf shoe designed to be worn all day and night, the fresh new model offers big city vibes with a birdie mentality, making it perfect for a night out on the town or a quick 9 holes – or both!

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Based on a sneaker from ECCO's lifestyle collection, the new ECCO GOLF STREET 720 represents an invitation to the game for everyone, making it simple to lace up, get out on the course, and then head out to enjoy some post-round vibes.

With the E-DTS™ TWIST outsole added for multi-directional traction, you can play now and play anywhere, anytime, on and off the course. Sporty, smooth and perforated ECCO leather elevates the urban, versatile look of the hybrid shoe for men and women that comes in a choice of colourways, including all-white and colour-block styles.

From the streets to the fairways, your feet will stay dry and comfortable with GORE-TEX Surround® for waterproof protection and breathability, along with innovative midsole channels that enable air ventilation. While the ECCO GOLF STREET 720 looks like a sneaker, it performs like a golf shoe, with technical features including enhanced stability.

Timo Vollrath, Head of Global Marketing at ECCO GOLF, said: “We are always looking to push the boundaries between what is considered a golf shoe and a shoe that can be worn away from the course – and with STREET 720 we have taken those lines and blurred them even further!

“This design is truly an introduction to the game for anyone who sees golf and lifestyle as two things that go-hand-in hand, and we are excited to see the STREET 720 on fairways and in cities across the world. It’s a fresh new design with the performance qualities that are synonymous with ECCO shoes, and we are proud to continue to drive forward innovation in golf shoe design.”

ECCO GOLF shoes are worn around the world by Rick Shiels, Erik Anders Lang, Henrik Stenson, Thomas Bjørn, Erik van Rooyen, Lydia Ko, Nanna Koerstz Madsen, Alison Lee, and Freddy Schott among others. 

For further information about ECCO GOLF, please visit https://golf.ecco.com.