Under Armour launches the HOVR Drive GTX

The average round of golf takes over four hours to complete, not including the warm-up and cool-down activities leading up to and following a full-round of 18 holes. This leaves golfers spending more time in their shoes than athletes in any other sport.

Within that timespan, players log thousands of steps from hole to hole in addition to repeatedly pivoting, rotating and pressuring their feet to produce the most powerful and accurate shots possible.

With this challenge in mind, Under Armour set out to create a shoe that focuses on comfort above all else, without sacrificing the power and performance that’s needed in a golfer’s every swing. The result? The UA HOVR Drive GTX.

COMFORT TO KEEP YOU GOING

The UA HOVR cushioning technology provides maximum comfort and support, without jeopardizing the shoe’s lightweight build. Because of this, golfers who don the UA HOVR Drive GTX are able to play comfortably and efficiently, freeing up more energy to be spent on power and precision while on the links.

ENERGY BACKED POWER

In addition to providing unmatched comfort, Under Armour’s proprietary UA HOVR cushioning administers energy return to a golfer’s every movement. An effective golf swing begins from the ground up. UA HOVR cushioning captures the energy from a golfer’s forefoot rotation, harnesses and returns it, granting the ability to expend less energy, bringing their game to a dynamic new level.

TORQUE THROUGH TRACTION

Traction is one of the most vital features of an effective golf shoe because of the forefoot pivot powering a golfer’s swing. Under Armour’s design team incorporated its patent-pending RST 2.0 resistance spikes into the UA HOVR Drive GTX to deliver effective traction by creating resistance in both vertical and horizontal directions. This helps enable golfers to keep their feet planted while leveraging the ground for full rotation of their foot to power through their swing for maximum control and power.