Srixon rolls out all-new Soft Feel Brite golf balls for 2021

Srixon has announced the launch of the next generation of Soft Feel Brite golf balls for 2021. 

Building upon Srixon's continued success in the golf ball market, the new Soft Feel Brite is available in three brite colour options of red, orange and green - and it will officially launch into stores across the UK and Ireland from February 13.

"The new Soft Feel Brite golf ball puts us at the forefront of the low-compression distance ball category," said Lionel Caron, Srixon Sports Europe chief sales and marketing officer. 

"Whether off the tee or around the greens, the new Soft Feel Brite lives up to its namesake. With it, you'll experience a solid yet comfortable impact on every swing, giving you more confidence as you address each shot."

Soft Feel Brite features Srixon's softest FastLayer Core. This softer core is more resilient, snapping back into shape more quickly after impact for added ball speed, while dramatically reducing long game sidespin for increased accuracy. 

The ball's low compression design and soft, thin cover provides all-around performance with distance off the tee and increased greenside spin that all players crave. 

With the 338 Speed Dimple Pattern, it cuts through the wind for longer, straighter shots from tee to green. 

KEY TECH

- FastLayer Core: with a soft centre that gradually transitions to a firm outer edge, the FastLayer Core gives the Soft Feel Brite incredible feel and great distance off the tee. 

- 338 Speed Dimple Pattern Speed Simples: reduce drag at launch and increase lift during descent to deliver better overall distance, especially in windy conditions. 

- Soft, thin cover: provides that pure, soft feel that defines Soft Feel Brite, while adding enhanced greenside spin on those tough pitches and chips. 

- Matte Visual Performance: three Brite colours of red, orange and green enhance visibility so it's easy to find your ball. 

RRP: £25 per dozen