Callaway announces new partnership with Evian Resort Golf Club
Callaway has today announced the addition of Evian Resort Golf Club in France to its European network of High Performance Partners.
This important alliance brings together all the market-leading brands across the Callaway Group of companies - Callaway, Odyssey, Toptracer, TravisMathew, Callaway Apparel and OGIO - to significantly enhance golf retail and visitor experiences at the luxury French destination.
Evian Resort Golf Club, host of the Amundi Evian Championship, a co-sanctioned women’s Major on the Ladies European Tour and LPGA Tour, will now feature an all-new Callaway Fitting Studio and Odyssey Putting Suite, plus Toptracer technology and Chrome Soft Golf Balls on the training facilities of its Academy.
The latest Callaway Paradym clubs, plus Odyssey Putters, will now be available as rental sets for visiting golfers. Demo equipment and full custom-fitting services across the 2023 range will also be on offer, whilst Evian Resort Golf Club staff will wear TravisMathew clothing.
To celebrate today’s announcement, four Callaway Staff Players, Atthaya Thitikul, Madelene Sagstrom, Yuko Saso and Céline Herbin hosted interactive fitting sessions and golf clinics at a special VIP event staged in the new on-site Callaway Fitting Room and Odyssey Suite.
Neil Howie, President and Managing Director, Callaway EMEA, said:
Matthieu Camison, General Manager at Evian Resort Golf Club, added:
For more information about Callaway visit eu.callawaygolf.com
Johnny joined GolfMagic as Reviews Editor in 2023 having worked for Sports Impact for two years as Head of Social Media, working alongside prominent golf brands including Galvin Green, Motocaddy and Wilson.
