adidas and Manors partner for GOLF MEETS FOOTBALL collection
Manors and adidas announce collaboration off the back of Euro 2020 and The Open Championship
Pionnering golf lifestyle brand Manors has announced a collaboration with renowned sportswear label adidas for Spring / Summer 2021.
Launching at the height of the summer of sport - against a backdrop of The Open Championship and Euro 2020 - 'The Beautiful Game' imagines a world where golf, not football, is England's national sport.
"This limited edition range encapsulates our passion for both golf and football," said Nick Watts, Fashion Director at Manors.
"At Manors we are thrilled to partner with an iconic and innovative brand of performance sportswear to create fresh, accessible and stylish clothes for a new generation of golfers."
Capturing the fandom culture of English football and transforming it for a new generation of golfers, the unisex collection is a marriage between the world of golf and the attitude of football.
"Manors share our ambitions to make golf more accessible and inclusive, so this collaboration was an exciting opportunity that we wanted to be a part of," said Chris Hedderman, Head of Marketing EMEA at adidas Golf.
"Fusing adidas’ rich history in golf and football with the unique, fashion-led design of Manors resulted in bringing The Beautiful Game collection to life at such a pertinent time in the sporting calendar."
Born from historical England shirts and flags, a colour palette of red, white and blue is introduced across sponsored player jerseys, quilted sweatshirts, chinos and pullover anoraks. A limited edition iteration of the iconic adidas Superstar sneaker, a scarf and ball marker add the finishing touches, creating a head-to-toe wardrobe for both on and off the course - or pitch.
The Beautiful Game crest - a woven detail throughout the collection - is a playful interpretation of the iconic ‘three lions on the shirt’; replacing the lions with three golf irons.
The collection campaign, styled by Carlotta Constant, portrays the irreverence of football’s Sunday League teams and Cup Final fanatics. Shot by renowned photographer Wij Travers at Wentworth Golf Club, the collection has been brought to life on video, featuring iconic British footballer Ian Wright. Footballer Declan Rice, and golf tastemaker of the moment Mia Baker feature alongside Wright in the main campaign imagery.
The collection will be available to buy from 7th July 2021, exclusively at www.manorsgolf.com and www.brownsfashion.com.
Prices range from £16 - £115.
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Andy first joined the brand on a month's work experience back in April 2011, and he now assumes the Editor role. When Andy joined GolfMagic it was a small site with potential.
