From its new Staff Model irons to the 10K MOI DYNAPWR Max+ Driver, one of the most underrated brands in golf could make the leap to become a major player this year.
The ball of choice for Rory McIlroy and Tommy Fleetwood just got an update for 2026, and the updates address the hottest topic in the golf ball space right now.
Fresh for the 2026 season, the AdiPower, MC70 and updated S2G offer an affordable, accessible option for performance-focused, classically-minded and more casual golfers alike.
The heritage brand is broadening its footprint on tour with the addition of twin brothers Parker and Pierceson Coody, grandsons of 1971 Masters green jacket winner Charles Coody.
Sun Day Red CEO David Abeles has confirmed to media that the Woods-founded brand is 'exceeding expectations' and has plans to expand its roster of Tour players.