Worst-kept secret about Bryson DeChambeau confirmed

Reebok has officially signed Bryson DeChambeau and his LIV Golf team to a long-term deal. 

The iconic brand has worked with some of huge names in the sport over the years, including Greg Norman in the 1990s. 

The brand helped create the iconic 'shark' logo that has become synonymous with the two-time Open champion.

The Reebok x DeChambeau partnership was officially announced on 13 December and the 2024 U.S. Open winner will debut some of the new product at next week's Showdown.

He's also teased a new Break 50 series with their shoe. 

DeChambeau and his LIV Golf teammate Brooks Koepka are facing off in an 18-hole match against PGA Tour duo Rory McIlroy and Scottie Scheffler next week in Las Vegas. 

McIlroy and Scheffler had to convince PGA Tour officials to let them play in the contest, according to the Northern Irishman. 

DeChambeau told Golf Digest's The Loop that he was incredibly excited to partner with Reebok. 

"They're not afraid of being a little bit irreverent, and I think that's the cool piece about it," he said.

He added: "We’re looking to do something a little different in the golf market and modernise it."

Reebok chief executive officer Todd Krinsky added: "Bryson has been a positive force in bringing golf to the forefront of sport culture, and we're thrilled to continue the impact together and re-introduce Reebok Golf to a new athlete."

The new partnership will see shoes and apparel worn by DeChambeau's Crushers teammates Paul Casey, Anirban Lahiri and Charles Howell III. 

DeChambeau has already confirmed that line-up won't change for the 2025 LIV season, which kicks off next February in Riyadh. 

Reebok are also planning to launch a new, golf-specific shoe for 2025. It will be called the Nano Golf Collection and will hit the shelves in March. 

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