Wilson Golf unveils DUO Soft TRK360: a revolutionary golf ball with seam alignment tech
Wilson Golf rolls out new DUO Soft TRK360 balls for the new season.
Wilson Golf is redefining confidence on the green with the launch of the DUO Soft TRK360, an innovative golf ball featuring advanced seam alignment technology.
Expanding its renowned DUO Soft franchise, Wilson introduces a cutting-edge visual alignment system to the World’s Softest Golf Ball, enhancing accuracy and consistency for golfers at all skill levels.
While the DUO Soft TRK360 retains its core attributes—exceptional distance, low spin for straighter ball flight, and an ultra-soft feel—its redesigned exterior provides golfers with an even greater performance advantage. The two-colour alignment system enables precise shot alignment, promoting faster and more accurate aim on the green.
Beyond alignment, this innovative design also functions as a training aid during putting practice, ensuring a true end-over-end roll for well-struck putts. It offers instant feedback on misaligned strokes, visibly displaying a distinct wobble as the ball moves toward the hole.
“This is an innovation we’ve been developing for some time within the Wilson golf ball range, ensuring the timing, performance metrics, and design meet our high standards,” said Frank Simonutti, Global Director of Golf Ball Innovation at Wilson Golf. “The red and black seam alignment not only meets our rigorous testing benchmarks but also reflects the unique innovation and aesthetic that define Wilson.”
Building on the precisely engineered design of the DUO Soft, the TRK360 features a two-layer high-energy core that minimizes spin on longer shots, ensuring maximum straightness. With an industry-leading 37-compression, it delivers outstanding performance, matching the carry and total driving distance of competitive balls with significantly higher compression levels.
“The DUO Soft TRK360 delivers exceptional performance from tee to green, offering golfers tremendous value at an outstanding price point,” added Simonutti. “Every golfer should try it—I’m confident they’ll be impressed with the results.”
The DUO Soft TRK360 will be available in white and officially launches on Thursday, February 6, 2025, at a retail price of £27/€30 per dozen.
For more information on Wilson’s full range of golf products—including woods, irons, wedges, putters, balls, and accessories—visit www.wilson.com.
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