Titleist release next generation of Pro V1 & Pro V1x golf balls

Titleist has introduced the 2023 Pro V1 and Pro V1x golf balls, the next generation of the most trusted golf balls in the game which set another standard of tee-to-green performance and consistency.

The new Pro V1 and Pro V1x will be available at retail in the UK and Ireland from February 3 and they are engineered with high-gradient core designs that deliver lower long-game spin for increased distance and a more consistent flight.

These golf balls will help golfers to hit the ball longer and straighter while maintaining the Drop-and-Stop greenside control that Pro V1 and Pro V1x players rely on.

The new high-gradient constructions feature progressive firmness levels that lower long-game spin without sacrificing short-game spin.

The high-gradient core technology, combined with the continued advancement of Titleist's unparalleled manufacturing process, makes for more consistent spin and speed performance.

Pro V1 and Pro V1x both remain true to their unique play styles. Pro V1 offers the best combination of distance, spin and feel in the game and delivers a penetrating ball flight.

Pro V1x is engineered to fly higher and spin more with irons and in the short game, while still offering low spin on longer shots to maximise distance.

Casing layers on both golf balls interact with the high gradient cores to further neutralise excess spin while combining with the soft cast urethane cover to provide unparalleled greenside spin and control.

Both the Pro V1 and Pro V1x have optimised aerodynamics to fly consistently and far. The Pro V1x's dimple pattern allows the ball to launch and fly in a slightly higher window than the Pro V1.

"We’re looking for consistency in every element of golf ball construction, from the aerodynamics down to the core," said Mike Madson, Senior Director of Golf Ball Research and Engineering.

"We always want the ball flying in the same window regardless of how it’s oriented, and we want the ball to produce consistent launch, spin and speed on every shot. Consistency means when a golfer tees up a Pro V1 or Pro V1x, every properly executed shot they make is going to deliver the performance they expect and the performance they trust."

"The golf ball is the engine of everything I do equipment-wise. So, the big thing that I look for whenever I’m testing balls, is ‘Does it do exactly what I think it’s going to do?’" said Will Zalatoris.

"When I switched to the (2023 Pro V1x), it had the exact same reactions around the greens, I actually gained a little bit of distance with the driver and it was actually better through the wind. My dispersion also went from maybe a five, six-yard loss to a one, two or three - the change was a no-brainer."

The new 2023 Pro V1 and Pro V1x golf balls will be available in Titleist Authorised Retailers for £50 from February 3 (white only) and February 17 (yellow). Available in white (play numbers 1-4, 5-8 and all the same play numbers 00 or 1-99) and high optic yellow (play numbers 1-4).