TaylorMade unveils the SIM metalwoods
TaylorMade has launched its SIM metalwoods, providing dynamic shaping and unconventional geometry to unlock the next level of speed and forgiveness.
TaylorMade has launched its all-new SIM family of drivers, fairways and hybrids, building on its history of metalwood innovation and groundbreaking technologies.
SIM DRIVERS
With an asymmetric sole design and enhanced Inertia Generator, SIM drivers rely on geometry to unlock the next frontier of performance. A series of shape-inspired innovations work in unison to improve forgiveness while also increasing aerodynamics and clubhead speed at the most critical stage of the swing – the last three feet (one metre) of the swing prior to impact.
AN EVOLUTION OF MATERIALS
TaylorMade’s journey to SIM began with the lightweight carbon composite technology the company has developed over the course of the last 15 years. The fifth-generation carbon composite material, which was refined throughout the lifespan of the popular M series, was the key to unlocking a series of new geometric opportunities for TaylorMade engineers.
In 2019, TaylorMade took Twist Face® – the revolutionary face curvature that’s designed to straighten ball flight – to the next level of performance with Speed Injected Twist Face. Exposing the false narrative that speed limits have been reached in a metalwood, this breakthrough technology allows the company to push ball speeds near the legal limit for every driver in the SIM family, particularly on off-centre hits. There are three key features that allow this to occur.
- Ultra-thin Titanium face with redesigned Inverted Cone Technology (ICT)
- Variable amounts of injected resin based on testing of the face
- A proprietary algorithm to tune each head
Every SIM, SIM Max and SIM Max•D driver head is inspected, measured and tuned to maximise speed and to ensure conformity; a process truly unmatched in the golf industry. Where other drivers have a greater level of variation in ball speed from one to the next, TaylorMade’s engineering and development processes effectively deliver a level of precision that ensures every golfer gets a hot and fast driver head.
SLIDING WEIGHT TECHNOLOGY AND LOFT SLEEVE
Continuing a history of adjustability and personalisation, the SIM driver features Sliding Weight Technology that allows for up to +/- 20 yards of draw or fade bias. For even further personalisation, the 2° Loft Sleeve™ allows for the adjustment of the loft, lie angle and face angle of the driver. The Loft Sleeve™ is available on all three models, while Sliding Weight Technology is only offered in SIM.
SIM
SIM allows the player who craves customisation and adjustability to optimise ball flight characteristics by creating a +/- 20 yards of draw-fade bias through Sliding Weight Technology and a single 10g weight. It features a slightly smaller face than SIM Max and SIM Max•D, appealing to players who place a premium on adjustability and control.
SIM MAX
The SIM Max driver is designed to deliver maximum forgiveness. The all-new Inertia Generator positions additional weight at the extreme rear of the club to further increase MOI, providing more forgiveness and slightly higher launch conditions than the SIM driver.
SIM MAX•D
The SIM Max•D is engineered to help golfers avoid the right side of the course via a strategically placed heel-bias internal weight and divergent topline masking, which makes the driver look more open at address helping golfers close the face at impact. The draw-biased design promotes the highest launch and offers the largest, most forgiving face in the SIM lineup.
PROGRESSIVE FACE HEIGHTS
Using data collected during the development of our Twist Face®, which shows the correlation between handicaps and mis-hit dispersion, TaylorMade implemented Progressive Face Heights in SIM drivers.
The SIM Max has an 8% larger face than SIM, while Max•D has an 18% larger face. Data shows that the golfers most likely to gravitate towards the performance features of SIM Max or SIM Max•D will also benefit from the increased forgiveness of a larger face.
SPECIFICATIONS, AVAILABILITY & PRICING
SIM, SIM Max and SIM Max D will be available for pre-order on January 10 and at retail on February 7, 2020.
SIM, SIM MAX AND SIM MAX•D FAIRWAYS
The iconic V Steel design has been reinvented with the new SIM family of fairway metals. Advanced shaping combines with a V Steel™ sole to improve turf interaction and playability from various lies.
SIM FAIRWAY
The SIM fairway is a 180cc titanium head that combines a lightweight carbon construction with a revolutionary new ZATECH titanium face and a heavy 80g steel sole weight. The strategically positioned weight creates an extremely low CG that allows for increased ball speed, higher launch and improved forgiveness on low-face hits.
The 185cc SIM Max steel fairway woods are constructed using strong and durable C300 face material. Also featuring the reinvented V Steel for exceptional versatility from all lies, the SIM Max is designed for higher launch and peak trajectories, with extremely long distance and improved playability.
SIM MAX•D
The oversized 190cc SIM Max•D has been optimised for forgiveness and golfers seeking a draw-bias design. Like SIM drivers, the fairway woods feature progressive head sizes to provide greater forgiveness to the players who need it the most.
TWIST FACE®
TaylorMade introduced Twist Face to its fairway metal lineup in 2019 and has carried the revolutionary technology into each SIM offering. Like the SIM drivers, the faces have been modified to counteract the gear effect on common mis-hits in the high-toe and low-heel. Although the concept is the same as in the driver, the exact geometry is slightly different to account for the unique mass properties and impact location patterns in fairway woods compared to drivers.
The Speed Pocket in SIM fairways has been engineered to provide increased ball speed to the entire face while improving forgiveness on low-face impacts. A slot insert has also been designed to sit flush with the sole to improve sole interaction and eliminate turf drag from the Speed Pocket, aligning with the performance goals of V Steel.
SPECIFICATIONS, AVAILABILITY & PRICING
SIM, SIM Max and SIM Max•D fairways will be available for preorder on January 10 and at retail on February 7, 2020.
SIM MAX RESCUE
As a long-iron replacement, it’s imperative that hybrids be versatile and playable in all conditions. That’s why TaylorMade has incorporated V Steel technology into a hybrid for the first time in the company’s history with SIM Max Rescue. The clubhead is engineered to deliver improved turf interaction and reduced friction when playing from various lies. A reshaped leading edge works in conjunction with V Steel to further improve playability and strike conditions.
Designers rounded the toe and adjusted the face angle to give SIM Max Rescue a more confidence-inspiring shape at address for all levels of golfers. It utilises the same C300 Steel face used in the SIM Max fairway woods to help improve ball speed, durability and overall performance. The corrective technologies of Twist Face and Speed Pocket offer improved performance and forgiveness on mis-hits on the toe, heel and low on the face.
SPECIFICATIONS, AVAILABILITY & PRICING
The SIM Max Rescue will be available for preorder on January 10 and at retail on February 7, 2020. It has an RRP of £229 and will be offered in lofts of 3/19°, 4/22°, 5/25°, 6/28° and 7/31°. It will be offered in the Fujikura Ventus Blue stock shaft, with numerous custom shaft options available at no additional cost. It comes stock with the Lamkin’s Crossline 360 grip (47g). Women’s offerings include the Aldila NV Ladies 45 shaft and the Lamkin Ladies Sonar grip (38g).
