Tour pro tells PGA Tour to wake up as picture emerges of Tiger Woods
Tour pro Michael Kim has urged the PGA Tour to "wake up and lean way more into creative content on YouTube" after Grant Horvat reveals he's just filmed a video with Tiger Woods.
Tour pro Michael Kim has urged the PGA Tour to "wake up and lean way more into creative content on YouTube" after seeing influencer Grant Horvat has filmed a new video with Tiger Woods.
YouTube golf sensation Horvat, 26, signed an endorsement and content creation deal with TaylorMade in 2023.
As a result of that partnership, Horvat was recently afforded the chance to capture some content with 15-time major champion and TaylorMade staff ambassador Woods, 49.
Horvat, who has just shy of 1m YouTube subscribers, took to his social media channels on 6 January to confirm news of his new video with Woods.
"It happened. Tiger Woods," Horvat tweeted alongside a photo of himself with the former World No.1.
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Horvat's latest video with Woods comes off the back of recent content he's captured with the likes of Bryson DeChambeau, Collin Morikawa and Phil Mickelson.
After seeing a host of excited golf fans replying to Horvat's latest social media post, Kim, who won his sole PGA Tour title to date at the 2018 John Deere Classic, made his feelings be known to the PGA Tour.
"PGA Tour needs to wake up and lean way more into creative content on YouTube," tweeted Kim.
"That’s how the younger generation are watching golf and other sports."
To the PGA Tour's credit, the circuit did recently announce a new Creator Council comprising the likes of Paige Spiranac and Bob Does Sports.
Horvat's new video with Woods will be going live on YouTube at 12pm on 7 January 2025.
Keep it locked to Horvat's YouTube here.
Pgatour needs to wake up and lean way more into creative content on YouTube. That’s how the younger generation are watching golf and other sports. https://t.co/Ic3kMSHav6
— Michael S. Kim (@Mike_kim714) January 6, 2025
Despite signing a deal with TaylorMade two years ago, Horvat has this month signed an equity deal with Takomo Golf.
Horvat is expected to continue using TaylorMade drivers, fairway woods and golf balls, but he will now be using Takomo irons, wedges and putters.
He also has an apparel deal with Primo Golf and a footwear deal with OluKai.
TaylorMade's brand new range of products will be announced to the world this week.
Woods' brand new TGL in partnership with Rory McIlroy and the PGA Tour will start up on Tuesday 7 January.
McIlroy and Woods' teams will not be in action for the first week's action though.
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