Former agent reveals fascinating secrets about "ultra aggressive" LIV Golf CEO
Former super agent Hughes Norton has revealed some fascinating details about Greg Norman, including where he got the idea for the LIV Golf League.
Hughes Norton, the former agent of Greg Norman, has revealed the LIV Golf CEO is a "classic narcissist" and has a "consuming need to be visible and relevant."
The character analysis of Norman came to light in Norton's new book, Rainmaker, which charts his career as a former agent to the stars, as well as the trials and tribulations of working with both Norman and Tiger Woods.
Norton worked with Norman for 11 years and revealed that he was disappointed when the two eventually parted ways in 1993.
In an interview with the Daily Mail, Norton revealed Norman's decision to go his own way felt like a betrayal.
He said:
Norton worked for global sports agency IMG when he had both Woods and Norman on his books, and revealed that when Norman left, he took with him the blueprint for the LIV Golf league.
The former super agent revealed that LIV was never, in fact, Norman's idea but the brainchild of IMG's founder and former agent of Arnold Palmer, Mark McCormack.
He added:
Despite Norman's first attempt to create a world tour in 94' falling flat on its face, fast forward 30 years, and he has finally achieved his long-time goal thanks to funding from Saudi Arabia's Public Investment Fund.
Since its inception in 2022, LIV has become so much more than the PGA Tour's noisy neighbour, and it's done so by throwing ludicrous amounts of cash at some of the best players in the world.
Most recently, Jon Rahm joined the breakaway league for a reported $600m, with the Spaniard now captaining his own team, Legion XIII, that features another PGA Tour defector, Tyrrell Hatton.
While Norton has insisted he is watching the LIV vs PGA Tour war play out from a distance, he knows exactly what he would have done for his players if he was still an agent.
He said:
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Johnny joined GolfMagic as Reviews Editor in 2023 having worked for Sports Impact for two years as Head of Social Media, working alongside prominent golf brands including Galvin Green, Motocaddy and Wilson.
