TaylorMade signs license agreement with Disney
The force is with TaylorMade following Star Wars franchise deal
TaylorMade-adidas Golf Company has announced a global golf merchandise license agreement with Disney to include the Star Wars franchise.
The launch of the TaylorMade range featuring iconic characters and branding synonymous with Star Wars ensures that avid fans of the highest-grossing series of all time round can show their support on and off the course.
Jason Howarth, TaylorMade-adidas Golf's category director, said: “As a company we are incredibly excited to be working with Disney. We know that there are thousands of golfers out there who are massive Star Wars fans, and to be able to collaborate with such an iconic brand to create this range of bespoke merchandise is a fantastic opportunity. We’re greatly looking forward to working more closely with the team at Disney to further build the relationship between the brands.”
The Star Wars product range will include Star Wars branded golf balls, headcovers, umbrellas, divot tools, gloves, tees and valuables pouches, all in bespoke packaging with an RRP ranging from £9.99 to £39.99.
Products will be available at retail mid-November 2016.
Andy first joined the brand on a month's work experience back in April 2011, and he now assumes the Editor role. When Andy joined GolfMagic it was a small site with potential.
