Tiger Woods and Rory McIlroy announced as founders of TMRW Sports
Tiger Woods, Rory McIlroy and Mike McCarley have launched TMRW Sports, a new company which is set to take golf into the "digital future."
Tiger Woods and Rory McIlroy have collaborated with Mike McCarley to launch TMRW Sports, taking golf into the "digital future."
The trio have announced the new company, pronounced as "tomorrow sports," which will attempt to build "technology-focused ventures that feature progressive approaches to sports, media, and entertainment."
McCarley used to be the president of golf at NBC Sports and he led coverage across NBC Sports and Golf Channel's digital platforms. Broadcasting icon Dick Ebersol is also an initial investor in the company.
"I am excited to work with TMRW Sports in bringing people more access to sports," said Woods in a press release.
"So many athletes, entertainers, and people I meet from all walks of life share our passion for sports, but they also share our desire to build a better future for the next generation of sports fans. Together, we can harness technology to bring fresh approaches to the sports we love."
"For the last few years off the course, I’ve been focused on helping to lead golf into its digital future. Now, by joining forces with Tiger, Mike, and other TMRW Sports partners, we can shape the way that media and technology improve the sports experience," McIlroy said.
"In a world where technology provides us with so many choices for using our time, we want to make sports more accessible for as many people as possible."
Away from their business ventures, Woods and McIlroy are set to lead a shake-up on the PGA Tour following a meeting that took place before the BMW Championship last week.
Aiming to combat the growth of the LIV Golf Tour, the proposals put forward during the meeting were 18 no-cut tournaments with prize purses of $20 million. The Tour could also consider renouncing its non-profit structure.
