Jason Gore appointed as Senior Vice President and player advocate on PGA Tour

Former PGA Tour winner Jason Gore has been appointed as the Senior Vice President of the PGA Tour and as a player advocate for the membership.

Gore, 48, will attempt to strengthen the relationship between the Tour and the players by developing player-focused plans that align with their needs in the long term.

He won the 84 Lumber Classic in 2005 and he also has seven wins on the Korn Ferry Tour to his name. He was in the final group at the 2005 US Open but sadly shot an 84 and finished well short of the winner Michael Campbell.

PGA Tour commissioner Jay Monahan and Player Advisory Council member Rory McIlroy, one of the loudest advocates for the Tour, are both excited by the appointment which will help to integrate players into the business of the Tour.

"We are thrilled to welcome the Gores back to the Tour and know Jason’s work will have a profound impact on our efforts to continually serve our players and elevate our organisation," said Monahan.

"The addition of his perspective and experience in conjunction with our team’s existing knowledge will contribute greatly to this next chapter of the Tour’s success."

"Jason can take ideas from players and maybe articulate them better to Jay and his executive team and the board. He's a player advocate. He wants to do everything as well as possible to make the players as happy as possible, and it's a good addition," McIlroy said.

Gore has previously worked at the USGA where he was a managing director of player relations. McIlroy, who is playing at the BMW Championship in the FedEx Cup Playoffs this week, also complemented the work Gore had done with the association ahead of making the switch to the PGA Tour.

USGA chief executive Mike Whan described Gore as "knowledgeable, helpful and dedicated." You would assume the Tour has made an addition to its staff in order to respond to the growing developments on the LIV Golf Tour.