Hugo Boss

Around £1,000,000 worth of exclusive Hugo Boss watches will be up for grabs in 2013 as the luxury brand launches a new hole-in-one prize for golfers who record an elusive ace in club competitions.

And to commemorate the momentous occasion, Boss Watches has manufactured a specially commissioned, limited-edition timepiece for each golfer lucky enough to record a verified hole-in-one between April 15 and October 31.

Winners will also receive membership of the exclusive Boss Watches H1 Club, launched in association with The Telegraph and HowDidiDo - Europe's largest golfing community - with access to exclusive benefits and H1 Club merchandise.

More than 1,800 UK golf clubs currently use HowDidiDo - a web-based social network for golfers - and anybody playing in official club competitions at one of these clubs will be eligible. And, with nearly 4,000 official holes-in-one recorded in 2012, golfers have plenty of opportunities to cash-in.

“To the majority of amateur golfers, recording a hole-in-one will be the most memorable thing they achieve in golf - yet all many have to show for it is a dent in their bank balance after buying a round of drinks in the clubhouse,” says UK sales and marketing director for BOSS Watches Stephen Brydon.

“We aim to make it a lot more memorable for them by presenting them with an exclusive Boss watch, available only to golfers who record a hole-in-one. It will provide a constant reminder of the sight of their ball popping into the hole and the emotions attached to that very moment.

“It also adds a frisson of extra excitement to club competitions for golfers who may not be in with a chance of winning the event, for they know that every time they stand on the tee on a par-three, they are just one shot away from winning a stunning timepiece.”

No registration is required to participate in the promotion as all official club competitions are recorded on the HowDidiDo system, so holes-in-one will be noted and automatically ratified by the golfer's club.

Hole-in-one facts

• Actuaries at companies which insure against holes-in-one, known as prize indemnification, have calculated the chance of an average amateur golfer making a hole-in-one at approximately 12,500 to 1. Yet nearly 4,000 aces were recorded in the UK during 2011.
• The odds of a professional golfer making a hole-in-one on a par-three are around 2,500 to 1.
• The chance of a golfer making aces on consecutive par-three holes has been quoted at 156,250,000 to 1. Don't get your hopes up - the chances of winning the National Lottery are better at a mere one in 14 million!
• The oldest golfer known to have made a hole-in-one is 102-year-old Elsie McLean, who holed out with a driver on the 100-yard fourth hole at Bidwell Park, in Chico, California, in 2007.
• In July 2012, two amateur golfers defied odds of 17 million to 1 by scoring holes-in-one on the same hole while playing in the same foursome, at the Portland Country Club, Maine.

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