Tiger Woods reveals Nike TW '17 shoe
Tiger's new shoes designed to help the 14-time major champion post-injury
Tiger Woods will wear a prototype of his new Nike TW ’17 golf shoe at the Hero World Challenge this week.
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Woods and the Swoosh team have been working since July 2015 on the new product, and it is designed to help the 14-time major champion post injury.
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Since July 2015 it is the only shoe Tiger has worn.
“This shoe is an absolutely integral part of my return to the sport I love and have missed so much,” Woods says.
“Nike really got in the zone with me. I knew Tobie (Hatfield – Nike Senior Director of Athlete Innovtion) and I were on to something special back when I tried on the first prototype.
“I feel supreme support from this shoe which leads to the utmost confidence when I step onto the course."
July 2015
Woods and Hatfield meet in West Virginia during the Greenbrier Classic and agree they don’t simply want to update the current shoe.
Woods reveals his new swing has shifted weight to his right leg.
October 2015
Hatfield unveils four options in Florida. All offer need of keeping his feet more secure – Woods selects one.
February 2016
Hatfield and Carl Madore, Innovation Design Lead for Nike Golf Footwear, share four options on Woods’ selection. Woods hits on a simulator, and is interested in the strapping system concept, which helps keep him secure through the swing.
April 2016
Nike delivers finished product to Woods in South Carolina, who begins testing on the course.
Available:Spring 2017
