PAGE 2: TrackMan and Rory McIlroy on Tour

When we're fitting guys with TrackMan, we almost always do it on the "normalised" setting. I like it because it takes out all the variables. So, I do most of my work on "normalized."

Every year, the goal is to get these guys into something a little bit better. With Twist Face, this is a really exciting year for us—it's one of the coolest things we've done in a really long time. And with TrackMan and head tracker technology, we've been able show guys exactly what happens when you hit it off the heel or toe. This ended up being the selling point when we fit Rory McIlroy.

He started with his 2017 M2 driver, and he was hitting it perfectly. But he finally hit one about 3mm on the heel, and the ball curved 9-yards offline to the right. Then we started messing around with Twist Face, and he hit one 9mm on the heel and it only went 3-yards right. So instantaneously, we were able to show him that data.

I’m in a fortunate position to be working with the best players in the world with access to the most advanced fitting technology in golf. But whether you’re working on Tour or in a local pro shop, my advice to anyone fitting is to keep it simple. When you start throwing in too many heads, too many shafts, and too many weight changes, you're way off. Everything should be pretty simple in golf.”