Golf equipment sales rise 8% in US
After a 6% slump the previous year, golf equipment sales rose in 2017/2018.
Golf sales in the US grew by 8% in the 12 months leading up to the end of June, reversing a 6% slump the previous year, according to NPD Group.
Total golf sales came to $2.5bn and was the category contributing most to the overall team sports equipment industry.
Equipment sales for women grew by 7%, while juniors grew by 31%.
“The retail closures and brands like Nike exiting golf made the industry more promotional and messy,” said NPD sports analyst Matt Powell, vice president and senior industry advisor, Sports, The NPD Group.
“About 10,000 Baby Boomers reach retirement age every day, and as more retire…the golf…business is benefiting primarily from the many individuals who now have more recreational time on their hands. The quickly growing retiree community is seeking ways to stay busy and fit.”
“For golf…equipment sales to grow further down the road, the sports inevitably must attract Millennials and Gen Z, and to do so they will have to better align with the values of these generations.”
