DP World Tour offer enhanced fan experience via ShotTracker
The innovative new ShotTracker feature will be available on each player's online scorecard and has been created in partnership with IMG ARENA.
Golf fans can now access detailed shot-by-shot data from their favourite players on the DP World Tour with the launch of ShotTracker on the tour’s website and app.
The innovative feature, which is available by clicking on a player’s scorecard, provides a range of information including the precise location of a player’s ball, as well as driving, approach shot and putting distances for each shot and the distance to the pin down to the nearest inch on a green.
ShotTracker, which has been created in partnership with IMG ARENA, a leading sports data and technology hub, will also provide information about the type of lie for each shot as well as detailed hole maps.
On-course information is gathered by IMG ARENA’s cutting edge, real-time, shot-by-shot data collection system which utilises leading GPS technology, connectivity systems and greenside cameras at every DP World Tournament in Europe and the Middle East.
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Fans will therefore be able to follow and learn more about each shot played by some of the world’s leading golfers.
The DP World Tour’s ShotTracker is an evolution of the revolutionary IMG ARENA Golf Event Centre, an industry-first product created in association with the world’s leading golf tours which also enables interactive in-play betting.
"The introduction of ShotTracker further extends our partnership with IMG ARENA, providing fans with a greater statistical offering from our tournaments through shot-by-shot data," Michael Cole, European Tour group's Chief Technology Officer.
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"Alongside our world feed broadcast, fans can now track their favourite players’ performances in even more detail, accessing a wealth of data for each shot struck during their round.
"This is part of our commitment to enhance the fan experience, joining our video-in-scorecard feature which was introduced last year to provide fans with footage of shots within minutes of them being struck."
