Rory opens world
Two-time major champion strikes commemorative tee-shot in front of selected European Media and VIPs
NIKE athlete Rory McIlroy officially opened the new Nike Performance Fitting Centre at Archerfield Links today, the first facility of its kind for Nike Golf anywhere in the world.
The Nike Performance Fitting Centre has been built to help golfers maximize their potential by giving them the ultimate custom-fitting experience along with a complete game analysis from Archerfield’s elite coaching panel that includes former Ryder Cup player Andrew Coltart and leading European Tour coach Gary Nicol.
Golfers will be able to experience the same attention-to-detail that Nike Golf Tour athletes receive by booking in for one of several fitting experiences offered at the Performance Fitting Centre.
Two-time major champion McIlroy, who has won twice since switching to the VRS Covert 2.0 Tour driver and RZN Black golf ball, gave the assembled guests a masterclass of ball striking as he went through his bag, from wedges to his VRS Covert 2.0 Tour driver. A celebratory plaque has been commissioned to mark the occasion.
"It was great to be part of the launch event and it’s brilliant to see all of the hard work the teams at Nike Golf and Archerfield have put in, come to fruition," said McIlroy.
"I see so many golfers who play in Pro-Ams, who are playing equipment that just isn’t suited to their game and the same guys often don’t even know how far they hit each club. They would improve their performance after going through the ultimate fitting experience from the team here at Archerfield.
"Regardless of your ability, regardless of your handicap or your experience in the game, the premium services offered at the Performance Fitting Centre will improve your game. Golfers will have the opportunity to be fitted to a whole new level than ever before, and the constant development of Nike Golf means they will have the best equipment in their bag."
Nike Golf EMEA general manager Angus Moir said: "We are thrilled that Rory chose to help us open this truly unique Nike Performance Fitting Centre at Archerfield.
"What we have at Archerfield is the ultimate fitting experience for golfers who want to improve their game. Whether they come for an hour session, half a day or the full three-day experience, we are confident they will be delighted with the services offered.
"On behalf of Nike Golf, I would also like to place on record our thanks to Archerfield CEO Tom Younger and all of his staff at this sensational golf club for all of their hard work and help throughout the building and development process. We look forward to moving forward together as a team to enhance the reputation of the Nike Performance Fitting Centre."
In addition to the two stunning courses designed by DJ Russell, the Archerfield Links Estate boasts a 17th century Mansion House, ethical spa (recently voted in the top-six new spas in Europe), gym and a range of luxurious accommodation just outside Edinburgh and in easy reach by road, rail and air.
Tom Younger, CEO of Archerfield Links, echoes Nike’s commitment and enthusiasm to ensuring the Performance Fitting Centre becomes the go-to experience for fitting and tuition. “We want all standards of golfers to have fun and enjoy this great game. The combination of Archerfield, Nike Golf and TPEGS puts us in an ideal place to deliver this to golfers of all abilities and provide the ultimate fitting and tuition experience.”
The Fitting Experience
Golfers will be offered a range of packages tailored to their needs, including the ultimate three day stay at the luxury club that will see them embarking on a full club and ball fitting, game-assessment, physical fitness consultation and a playing lesson on either the Fidra or Dirleton Links.
The consumer experience will include on-course coaching and a full bag, ball, outwear and footwear fitting using the latest technology. Their personalised, specially built clubs will be delivered to the club in time for a playing lesson during their stay.
Golfers will also have a distance mapping session, whilst being shown how to use the Nike Golf NG360 app which allows players to track their progress on the course, as well as offer tips on game-improvement.
For booking enquiries, please call Archerfield on +44 (0)1620897050 or email customfit@archerfieldgolfclub.com
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Andy first joined the brand on a month's work experience back in April 2011, and he now assumes the Editor role. When Andy joined GolfMagic it was a small site with potential.
